Why Does Your Business Need A Website?

Why Does Your Business Need A Website?

by | Jan 31, 2022 | DigitalMarketing

Why Does Your Business Need A Website?

We all like things organized at a place so it is easy to access. In the same manner, a website is designed to maintain a company’s functions and services in one domain for people to access.

The first step to enter the digital marketing world is to build a website for your business.

Now coming to why your business needs a website. But before that let us know what exactly a website means.

What is a Website?

A website is a set of web pages that contains relevant information in a single domain.  It is one of the important parts of digital marketing as it leads the business into right direction.

A website has a number of web pages that give information about a variety of subjects to the user. It gives an identity to the organization on one web server.

It has many hyper-linked websites which give information about the other business of the same niche.

It is optional but it is highly recommended to have a website in order to provide convenience to the customer.

It is accessible to everyone to visit and gain information through the website. Creating the website is the most crucial task for an organization. It is mainly to attract customers and drive organic traffic to your business.

Why Does Your Business Need A Website?

To gain ownership and authority:

Apart from playing a tremendous role, the website also keeps the sole authority of the owner.

The editing, updates, and trend are being taken care of by the owner without having any interruption from outside authority.

The owner is authorized to regularly update content and make the website SEO-friendly.

Why Does Your Business Need A Website?

To maintain an identity in the market:

Building a website creates enormous visitors to the business from different platforms.

Due to massive data and numerous businesses, it is important for the organization to have a unique identity. A website enables a business to have an active online presence.

Reduction in cost expenses:

Reducing the channels helps in the reduction of cost. This will cut off promotion charges for the businesses. It will lead to the growth of the business.

A website is cost-effective and directly accessible by the users through inserting URLs or searching on search engines like Google, Bing, etc.

Expansion of business:

The marketers always try to find out new strategies to expand the business. Here we find the need for a website for business.

Nowadays we are updated with new platforms to enhance the shape of our businesses. Websites are very useful in the successful expansion of business.  

Consumer-friendly:

A website should be user-friendly in order to generate an audience. Every customer looks for user-friendly websites which give well-defined and clear communication quality.

A website should also be mobile-friendly as most people search on mobile phones. So it is important for the website developer to create mobile-friendly versions for user accessibility.

Promotional tool:

A website is one of the basic tools for promoting an online business. It generates satisfaction in the customer’s behavior.

A website is a platform to exhibit innovative techniques and creative skills to promote the business in various ways.

Updating of trends:

A website also updates us about the new trends adopted by the competitors. It helps in tracking the status of the business, being aware of competitors, and frequent monitoring and regulating our strategies. It is also helpful in attracting organic traffic to our sites with the new trends.

Therefore, a business needs a website to enhance and promote the growth of the organization by applying various tools like SEO, Content writing, etc.

Content and SEO are the dominants of building a quality website. To meet the needs and to reach the satisfaction level of the customer there should be a standard website.

Conclusion

A website requires multiple elements like content, graphics, design, and development, etc. It is good to take the help of digital marketing agencies for website design and maintenance.

A digital marketing agency provides the right services as they have a team of digital experts who are experienced and know about the right strategies. 

So, it is important to have the right website for your business and the right marketing strategy in order to promote your products/services.

Will Traditional Marketing Survive Amid the Rapidly Growing Digital Marketing?

Will Traditional Marketing Survive Amid the Rapidly Growing Digital Marketing?

by | Jan 27, 2022 | DigitalMarketing

Will Traditional Marketing Survive Amid the Rapidly Growing Digital Marketing?

We all might have the same thought on traditional marketing as it is going down day by day while digital marketing is growing up.

Now, in this article, we will discuss the difference between online marketing and offline marketing.

It includes print, billboards, phone, direct mail, and advertisement through newspaper, television, and various off-line channels to reach the target customer.

Some or the other way encountering the usage of traditional marketing is found in their day to day life. It has its own importance due to its direct connection with people.

Why Traditional Marketing?

Traditional marketing will always remain the most reliable form of marketing. Offline marketing helps in boosting customer relationships as it takes place with the help of banners, posters, billboards, and verbal communication.

It is the oldest form of marketing and hence the customer will be more satisfied with it. The basic fundamentals are the same as follows:

The 4 Ps

  1. Price
  2. Product
  3. Place
  4. Promotion

Research and Planning are the crucial part of marketing. In traditional marketing, the customers have physical access to products while this lacks in digital marketing.

Traditional marketing is also a success as there are people who do not believe the online forum and also are not tech-savvy.

 Next, we will discuss the growth in digital marketing and its impact on both marketers and customers.

The Growing Digital Marketing

With the impact of advancement in technology, digital marketing is acting as a boon to marketers. Traditional marketing was badly affected due to the increase in a pandemic situation that directly and indirectly affected businesses.

The digital platform is rapidly increasing with the growth in technology. It is not only cost-effective but also makes marketing easier by broadcasting products and services creatively via digital media.

Online search, brand awareness, easy accessibility is some of the advantages of online digital marketing.

Why Digital Marketing?

  1. Cost-effective
  2. Two-way communication
  3. Tracking of business development is easy
  4. Reach worldwide customer
  5. Promotion can be done through various digital platforms like Instagram, YouTube, Facebook, Twitter, etc.

Despite the fact that Digital marketing is taking over the whole market traditional will not die because:-

  • There are people who still listen to the radio, and read newspapers massively.
  • Many big marketers invest heavily in offline marketing while planning to build their high-budget campaigns.
  • Traditional marketing or offline marketing targets wider audiences builds customer trust and people heavily rely on it due to its authenticity.
  • Not all customers might have access to digital platforms or do not use search engines and social networks.
  • According to a study, there are still over 4 billion people who are not tech-savvy and do not use the internet.
  • People don’t like aggressive digital ads. According to HubSpot, there are more than 90% of people say ads are more intrusive today than two years ago. And, therefore more than 300 million users in 2016 worldwide reported downloading Adblocker, costing publishers more than $20 billion.
difference between traditional marketing and digital marketing

Traditional Marketing vs Digital Marketing

We are living in a world where technology is massively improving its version to make life simpler. Everything from our groceries to traveling has become online because of the situations like Covid-19. So traditional marketing is seen to decline but cannot vanish despite the quickly growing technology. 

  • Digital marketing can deal with the worldly population in very little time, whereas in the offline system it is difficult to deal with customers across the world due to its time limits.
  • Cost-effectiveness is seen in digital marketing but traditional marketing involves various channels which leads to rise in expenses.
  • Instagram, Facebook, YouTube, etc. are platforms regularly being used by the viewers on daily basis so brand awareness is done very easily. But it is difficult to adopt such techniques offline as it is time-consuming and costs a lot to be aware people about the products.
  • Trust and connection are strongly built in traditional marketing for the long term, digital market builds their strong connection with the audience through the live session, products reviews, survey, and feedback.
  • Tracking the organic traffic is easier but in traditional marketing, marketers need time to reach approximate figures.
  • Digital marketing is expanding its wings due to the current situation of the people and traditional marketing is indirectly being affected by this situation.
  • In traditional marketing, promotion is done through posters, billboards, and references as well, while in digital marketing, the marketers can contact the viewers online at any time.

Conclusion

This topic is hotly debated across the marketing sector and often the marketers receive varied opinions on these two types of marketing. 

Digital marketing is based on digital platforms where products and services are promoted through different modes of technology. Traditional marketing cannot overtake the market as everyone is mostly involved and dependent on the online mode of services. 

Hence we can promote products through traditional marketing as well as digital marketing, as we know there are two types of audiences. The one who is interested in involving traditional market also and the other section interested in shopping online. 

Marketers prefer digital marketing for cost-effective concepts and direct connection with customers. It helps to reach target traffic and maintain a score in business. 

Thus, the technological advancement taking place at bullet speed is the reason behind the decline in traditional marketing.

Why Internet Marketing Had Been So Popular Till Now?

Why Internet Marketing Had Been So Popular Till Now?

by | Jan 25, 2022 | DigitalMarketing

Why Internet Marketing Had Been So Popular Till Now?

The Internet plays a key role in our day-to-day lives. Now that you have become so dependent on the internet, can you imagine a day without the internet?

No Right?

In the same way, internet is the soul of marketing. It helps in rightly advertising your products or services on the internet. And that is why internet marketing had been so popular till now.

What is Internet Marketing?

Internet marketing is also known as online marketing. It is a method of marketing using the latest technology or internet. It is used for advertising and promoting products/services using online tools and strategies to reach the audience.

In the world of the digital era, the internet is being used for educational purposes, self-improvement, research, marketing, gaming, interacting, shopping, social media, and many more. While on the other hand, internet marketing plays an important role in all sizes of businesses for promoting and advertising their services and brands.

Internet marketing includes platforms like email marketing, PPC, Video marketing, Web building, Content marketing, Search Engine Optimization services, and Social media marketing.

Internet Marketing - kreativ digi marketing

Methods and Benefits of Internet Marketing

Global Search

For any business, it is important to reach out to customers to make their services and products available and this can be easily done through internet marketing. Internet marketing or digital marketing helps in increasing sales and driving more traffic to the website.

From small and medium to multinational businesses, internet marketing helps in the promotion of all types of businesses.

So, only a professional and trusted online marketing company can do that. Before hiring anyone it is essential to check out and make sure if they are hiring the right digital marketing agency to fulfill their marketing needs.

Generates Sales

Digital Marketing Melbourne helps in generating sales through promotion and advertisement. It is essential to have the right marketing strategy in order to expand your business on the internet.

Low Cost, High Returns

Internet marketing is a low-cost marketing method with an expectation of high returns compared to the traditional form of marketing. It is the easiest way to get more traffic to the business at a low cost. Social media marketing is one of the digital marketing methods that cost nothing but yields great returns if done rightly.

Blogging

Blogging is an effective method of digital marketing. Content helps us in attracting the audience to your website and also it is known as the king of digital marketing. The content you write should be easy and understandable for the audience so that they can also refer others and get more customers to the website. Content should be of high quality.

So, make sure you are posting relevant information on the website so that the audience finds it unique and drives more traffic to your website.

Social Media Marketing for Business:

As we all know social media is playing a vital role in everyone’s day-to-day life, we can expect more traffic through social media marketing for our business.

The most powerful way to reach customers and prospects for business is through social media marketing.

Most of the customers are depending on social media and are connecting with the brands through different social media platforms like Instagram, Facebook, Twitter, Pinterest. If you’re not communicating with your customers through SMM then it’ll be a great loss as you’re missing out!

Outstanding success for your business can be seen in a short period through SMM.

We need to focus on the topmost social media platforms that are trending which can help us bring more traffic and can easily go viral on SMM platforms.

What Is Social Media Marketing?

Social media marketing is a type of marketing that can be done through social media platforms by creating and sharing content through different social media platforms in order to achieve business goals.

Social media marketing includes posting and writing content about the images and videos and other content, it helps us to promote our business product and services. And also a great platform to bring traffic to the business and also keep the customers engaged.

How to go for the Best Social Media Platforms for Marketing?

Every platform has different strategies and methods to be followed based on its environment and user base. Different approaches are needed for different social media platforms so we need a practice of different strategies for each platform. 

Using Facebook for social media marketing:

Facebook includes sharing content like text posting, images, videos, ads, and other content. It requires an active social media marketing strategy for Facebook as it is a wider environment and user friendly, one should be careful while managing the fan page on it as it can result in achieving the business goals.

Facebook is user-friendly, and people use it to connect and chat with friends on it. So, the tone should be light and friendly to make it feel relevant and understandable for the customers. 

Facebook can give us the best result and also it can bring us huge traffic in a shorter period so, we must be careful while using the social media platforms like Facebook for running the business accounts. 

Using Instagram for social media marketing:

Instagram is a very big social media platform that has billions of users on it and it’s a trending social media app these days, social media marketing can help us gain more traffic to our business.

In Instagram, the audience is identified as followers, and following it is very easy to access just by giving a follow request. 

It can give us “overnight success” for business by posting content through stories, posts like images, videos, IGTV videos, ads, and hashtags and promotions.

Instagram also added the feature “checkout” that can be used directly to purchase any product. It helps us grow our business. 

Using Twitter for social media marketing:

Twitter has more users than Instagram, it is used by common people to celebrities, journalists, media marketers, politicians, presidents; to share their articles a day to day updates, and many more.

When it comes to using Twitter for a business you need to post valuable content in each one of the posts that keep the audience engaged.

It depends upon how committed you are towards social media marketing, it is a very important role and a powerful tool that can build a huge amount of awareness and connectivity directly with the audience.

So, we need to plan multiple strategies and tweets per day.

The “Click to tweet” button helps us to retweet the content or post that encourages the owner of the content and it’s a boosting engagement strategy for an audience. 

Using LinkedIn for social media marketing:

LinkedIn is a social media site used by professionals, job holders, and job searchers. That’s a pretty good social media marketing site for sharing content.

We need to keep in mind that it should be B2B to find more business partners, LinkedIn is not an entertaining site people use it for learning and developing their skills about their industries and looking for new professional opportunities.

The personalized messaging for LinkedIn users is to create business opportunities to offer the services and brands personally to professionals and third parties. When any customer from LinkedIn comes, we can directly show them the targeted campaigns to the parties.  

Using YouTube for social media marketing:

YouTube is a video-sharing site for sharing content or information through video it has more visitors; it is the topmost video-sharing social media site.

YouTube is used not only for entertainment but also people prefer it for learning new things.

From youngsters to old ages, it is a very easy way to use and user-friendly it allows the user to watch the video for free without any subscription.

YouTube is also used for promoting business through ads, links, and others.

In YouTube, we can create our channel where we can showcase our personal or professional business content through videos as well as share links in the descriptions and add backlinks.

On YouTube, we can expect direct reviews from visitors on videos. 

Conclusion:

The Internet had been so popular till now. As discussed above social media platforms helps us grow our business bring more traffic help us grow more quickly and develop the business in a shorter period of time.

Therefore internet marketing is a type of marketing that will evolve more and more in the coming time. There are high chances of growth in immense competition among digital marketers.                  

SEO and Its Importance in Digital Marketing

SEO and Its Importance in Digital Marketing

by | Jan 21, 2022 | DigitalMarketing

SEO and Its Importance in Digital Marketing

Reasons behind the increasing demand for SEO?   

SEO is an essential part of digital marketing leading to dominant traditional marketing. Here is the article about SEO and its importance in Digital Marketing.

Search engine optimization (SEO) is playing a key role in enhancing and promoting the growth of the business. Due to the increase in competition the demand for digital marketing is growing. 

To broadcast the products on different platforms, businesses need Search Engine Optimization. It helps in building the trust and strong foundation among the clients by increasing the searchability and creditability with their clients.  

How does SEO help businesses?

Increase in Organic Traffic: 

It is very difficult to bring the business website on top ranking and to maintain the position in the competition, SEO brings the stress-free solution for developing the website in such a way that when the customers search for a related website the client website will highlight on the top list. This brings a good score in the market and organic traffic as well.  

Trustworthy Experience:

There is a saying “Rome was not built in a day” similarly, for attracting and developing confidence among the customers, clients have to build a strong channel between them,

SEO strategies are implemented to reduce the gap. The following measures should be taken to implement SEO:

  • Genuine backlinks
  • Optimizing website
  • Regular awareness about a product
  • Updating the customer about events and product-related information
  • It will take time to build a healthy relationship to lead a long-term partnership in leading competition

User-friendly Concept:      

The customer wants instant results when it comes to internet surfing or when they want to find something on the internet. They want it to be available within seconds. Whatever comes first in the search results is considerable. SEO plays a vital role in improving the score of a website. It will not only help users to find the client’s website easily but also help it to optimize the website and generate organic results. 

Long-Term Relationship with the Customer:

The strong bond and direct connection between the customer and owner leads to the implementation of a long-term recurrent income for the client. Spreading brand awareness, exhibiting the trends and changes in products regulates sustainability in this competitive world.

Mobile friendly Trend: 

Every now and then we find a new range of mobiles in the market; by keeping this in mind developing Mobile-friendly sites is becoming a need of all business firms to meet the satisfaction of the customer. Users are demanding a mobile-friendly version of the website to make it more accessible.

Cost-effective Process:

Business needs Search engine optimization will help the client to reduce the cost expenses compare to the traditional market by eliminating the cost of various promotional channels. We are living in the digital era and mostly deal with online transactions. It improves customer compatibility with the clients. 

Direct dealing with the customer:

SEO is becoming the oxygen of current business. It regulates the optimization of a website in increasing the productivity of the business by having direct contact with the customer on different platforms.

Without SEO, it is very difficult to maintain rank and consistent growth.

Recurrent Income:

The goal of every organization is to earn money with a systematic process. SEO is a platform to regulate income from various platforms by exhibiting products and services these services are to be taken on a long-term basis to stay in the market for the long run. Customers need these services for continuous lead.

Researching: 

With the help of an analytical report, the clients can easily track the demand of the customer and the organic traffic of the company. This will help maintain the simultaneous growth and brand of the product. SEO updates the websites depending on the need of the business.

Globally Connected:

SEO is a predominant tool of Digital Marketing. It provides the facility to stay globally connected.

It fills the gap between the client and the customer through various strategies. Standard presentation of brands is needed to catch the attention of the customer. 

SEO and Its Importance in Digital Marketing

SEO Tools

There are a variety of tools that are used depending on the nature of the business. 

AHREFS, Google search, SEMRush, etc. are some known tools that are mostly used to identify the targeted traffic. It is also helpful in tracking the performance of the website on ON-PAGE AND OFF-PAGE SEO. 

Hence we can say that business needs SEO for growth, development, and satisfaction of the customer. There are many tools and types of SEO that are used depending on the demand of the market. Its main focus is to maintain organic traffic through various platforms by broadcasting the product and services. 

SEO and Digital Marketing   

Digital marketing is done by using different electronic devices like mobile phones/ laptops/PC’s/ and other electronic devices that can be used with the internet. 

Whenever someone searches any keyword in the web browser the results top-up. As the search engine does the work in the backend. 

SEO is used as a tool in digital marketing techniques. It allows the users to reach their particular brand website and attract customers by showing the top websites available. 

So the customers get attracted to the website and start their buying and selling part through it. The few elements that must be considered while building a web page are:

  • The content quality
  • User-friendliness 
  • Easy to understand
  • Realistic
  • Inbound links

Importance of SEO in Digital marketing 

Digital Marketing basically means Online Marketing, which helps us to promote our business brands, products, and services digitally and bring traffic to the business using technology. 

As we can see that most people are moving towards digital technology using plenty of digital tools and techniques, it is essential to switch from traditional to digital marketing. 

Hence, digital marketing is trending these days. It is taking place everywhere in helping the customers reach their wants. 

In digital marketing, Search Engine Optimization helps the customers reach their relevant website. It is essential to develop an SEO-friendly website in order to engage traffic and top the search engine results.

Different strategies used in SEO are:

  • On-page Optimization is an SEO technique that can be used to increase the web traffic and visibility of a web page.
  • Off-page Optimization, the promotion of the web page, and link building. Incoming links highly affect the search rankings of a website in search results. This technique is not used for making changes to the website. 

In Search Engine Optimization, there is neither any specific rule nor any quantifiable rule for getting higher ranks in search results for any web page. The only way is to thoroughly monitor the performance of the web page and make required changes accordingly.

impact of seo - kreativ digi marketing

Impact of SEO

There are some impacts of search engine optimization on digital marketing that are discussed below: 

Provides Better Search Results and Ranking          

SEO makes it easier for users to reach their website by making it visible by increasing the website ranking among other competitors. 

The on-page optimization technique makes the website user-friendly to the search engines. It makes sure that the website has all the web pages that are related to the keywords that users search for and also about the density of the keywords and Meta keywords.  

SEO generates organic traffic to the website without any paid promotions. 

Most people do keyword research to ensure long-term growth for their business. 

The number of people visiting the website makes the ranking of the webpage higher in search engine results, which is directly proportional to its visibility. 

One of the main goals of SEO is to get an increase in web traffic, which is possible by the visibility and rankings of the website. It plays an important role on the website in the search engine results, helping the website top up with the competition. 

Builds an Authority

For a brand to gain the trust of the customers, it is important to have your website listed on the top 3 pages. Otherwise, customers may lose their interest and make them feel the site is not trustworthy. The websites that top up on the first page with the organic results make them feel trustworthy. Customers depend on Google to take them to the best website available. It takes a lot of effort for the website need to be on the first page of the search engine results. So as discussed before, SEO plays a huge role in increasing web traffic. 

Improves Content Strategy

SEO mainly works on providing high-quality websites and enhancing its user experience.

The main strategy of SEO includes meaningful content, which is easy to understand, catchy and engaging. This helps the business in attracting the target market. Another important strategy is to keep improving and adding new features website with the latest trends. This helps in remaining high in the competition.  

Provides Better User Experience

The website becomes more responsive with SEO. In today’s world, people expect to load the website within 0.2 seconds so as soon as the website tops up, they look for a quick response from the website or else go to the other website. So, to keep the people more time on the webpage, we need to make it more responsive and encourage customers to spend more time on the website as it reduces the bounce rate increases the conversion rate, and vice versa., 

SEO always takes care in optimizing the webpage for visitors from mobile, laptops, pc, or other devices. Hence, it engages web traffic from all sources.

Conclusion

The absolute goal of SEO is to optimize the website and reach on the first page in the top result to engage visitors. It aims at helping the page grow and reach its business goals. 

Present scenario results in the demand for various digital platforms in raising the need for SEO. It helps in conversion rate which helps in the growth of the business. 

Thus, SEO is an inseparable part of digital marketing and helps to boost the business digitally.

Best SEO tools for WordPress Website Beginners

Best SEO tools for WordPress Website Beginners

by | Jan 10, 2022 | DigitalMarketing

Best SEO tools for WordPress Website Beginners

SEO is an important source of traffic to websites. In order to rank higher in search results, you need to optimize your website and make it more SEO-friendly. Here is the Best SEO Tools for WordPress Website.

It also helps you generating organic traffic and significantly boosts conversions. There are plenty of SEO tools for WordPress website beginners but the best ones are discussed in this article.

There are tools that share little similar functionalities but it is your duty to choose the right one. 

I’m sure we are all busy and always juggle to save time. Isn’t it?

Yes, so that’s the reason we get to you the best SEO tools that will help your website rise and shine.

We have performed a thorough analysis and filtered the best suitable ones for WordPress beginners. Let us begin!

Here are the top 5 best SEO tools for WordPress website beginners:

Yoast SEO

For free plugin in market, Yoast SEO is highly recommended. The best practices are engaged across all the sites. But for higher ranking of pages, Yoast makes it easier for you.

The free version involves easy tacking of XML sitemaps, keyboard analysis, Schema markup, Titles and Meta tags, Breadcrumbs etc.

To navigate sites in an easy manner, Breadcrumbs helps to do it as it shows faster search results.

yoast-wordpress-seo-plugin

Premium version is also included for businesses to take their content to a higher level.

Advantages of extensions like News SEO, Local SEO, and Video SEO are also available. These extensions are paid add-ons and are not included in premium subscription.

Yoast SEO is worth every dollar you spend. We get Content insights, Automated publishing, 24/7 customer support, Internal linking suggestions.

Yoast Premium Subscription starts from $89. It has more than 25,000 five star reviews on Word Press.

RankMath

Rank Math is another best SEO tool for WordPress website beginners. It is one of the most popular SEO plugins. It enables you to optimize your website and make it easy for search engines to identify.

This plugin helps you in many ways like generating XML sitemap; add description, Meta tags, etc. to your blogs. It provides many features in its free version whereas other plugins offer limited access. RankMath is easy to use and a light weight plugin.

rankmath-wordpress-seo-plugin

It also provides you with exclusive features like schema markup and implementation. It is an all-in-one plugin and SEO specialist. Unlike Yoast and other plugins you don’t have to install other plugins to complete optimization.

RankMath is a better choice for both beginners and advanced users. It fulfills all your SEO needs at a very affordable range.  

SEOPRESS

SEOPress is a very good tool for beginners who aren’t looking to spend more on WordPress SEO plugins. It is multi-linguistic as it is now available in more than 15 languages with translations in English, Hindi and others.

SEOPress is the cheapest and cost-efficient plugin.  SEOPress really covers all the bases at just $39 per year.

The free plugin enables many features like content analysis, unlimited keywords, XML and HTML sitemaps, Redirections, Image SEO and much more.

seopress-wordpress-seo-plugin

With paid version of SEOPress, you get to unlock Video SEO, Local SEO, Broken link checker and many other features. You also have the free trial chance for 14 days. So, don’t wait to grab the deal.

SEOPress is a good choice for using optimum features for free of cost.

Ubersuggest

It is necessary to keep your plugins updated from time to time and doing it all at once on your Word Press site might decrease your site speed.  The best web app to accomplish all your SEO goals is none other than Ubersuggest.

Ubersuggest shows you historical search volume, keyword ideas, content ideas and about the competitor’s overall to generate new ideas for boosting conversions.

ubdersuggest-wordpress-seo-plugin

In the free version of Ubersuggest, you get three free daily searches. With Ubersuggest, you can explore the traffic analyzer, rank tracking, keyword analyzer, competition analysis and much more.

Use the paid version of Ubersuggest to do longer historical search, in depth tracking, ranking and a lot more. It is not at all pricey when compared to other tools like Moz and Ahrefs.

There are amazing opportunities at your disposal with Ubersuggest. Yes, you can pay $290 and get a lifetime license. With this you can manage unto 3 websites.

There are other plans recommended by Ubersuggest to manage more than 3 or multiple websites. It is one of the best SEO tools for WordPress website beginners.

Don’t hesitate to create an account on Ubersuggest. It is the best means to avoid vulnerability to your site and no doubt, it is better than any other tool available in the market at a very cheap rate. 

Ahrefs

Marketers and bloggers often look for an all-in-one SEO tool. And so we have Ahrefs, a perfect SEO tool for WordPress website beginners. It is a popular all-in-one SEO tool. It is the best alternative to one of the tools like SEMRush.

It offers you with a lot of services like backlink research, monitoring keyword rankings, keyword research, competition analysis, and also a detailed content analysis. Ahrefs gives a complete picture of your website’s condition.

ahrefs-wordpress-seo-plugin

It gives you an insight for each page. It shows the position of your page, the amount of organic traffic, and how many backlinks are generated. It gives various suggestion based on the performance of your page. It suggests updating pages with fresh content if necessary.

Ahrefs is popular for backlink analysis. We need to look for the sites that are linking too many competitors, but not us. Based on this we can get more backlinks and optimize our performance.

It is the best platforms that help us identify the trending subjects on which we can work on and fight our competitors. 

With Ahrefs helps you identify duplicate content and find out the best keywords to upgrade the right content in your website. Paid versions are always best for taking the advantage of all the features.

Ahrefs license will enable exclusive features for you like content gap analysis, competition analysis and much more.

With the free version you’ll be limited to auditing the content on your own site. But if you are a beginner then free plugin works for you in the best way possible.

You have to pay to access additional features in Ahrefs.  It is not that you can use a feature unlimited times.

You have limited number of uses and each time you finish it you have to purchase additional uses. The limits are more with the premium or expensive plans.

Conclusion

There are other SEO tools like Google Keyword Planner, Google Search Console, MonsterInsights, Redirection and others that offer you the best services at affordable prices or for free. SEO is a crucial task for any website users.

To make it easy for SEO optimization we often use SEO tools that help us ease our work. It is very time consuming to work on one website for weeks rather than saving time by using the best SEO tools.

Go for the top 5 best SEO tools for WordPress website beginners and enjoy diverse functionality, customizations, right SEO practices, and great customer care and make your way to top in Google. Go get your WordPress website optimized right now!

Top 10 Myths And Facts Of Digital Marketing

Top 10 Myths And Facts Of Digital Marketing

by | Jan 6, 2022 | DigitalMarketing

Myths And Facts Of Digital Marketing

We all know that there are rumors all around about everything that is progressive in the world. Agree? 

Yes, these are known as myths and facts of Digital Marketing that need to be busted. 

For any type of business, whether small. Medium or large. All that requires to grow is “the right formula.”  

A good marketing strategy helps the ventures to succeed and fight the huge competition prevailing in the market.  

Despite the brands having the best products, quality content, and a deep understanding of consumer behaviour, they struggle to achieve success. 

This is because they forget the most important formula of “marketing.” Marketing plays a vital role in branding, promotion, and business growth. 

Marketing strategies are helpful to reach the target audience and turn them into potential leads. 

The marketing industry has evolved in the last decade, allowing companies and brands to upgrade their advertising strategy, create brand awareness and aim for positive results. 

Digital Marketing

Digital marketing has emerged as the most prosperous, targeted, and result-oriented tool since its evolution. Consumers have compelled enterprises to shift their approach from traditional to digital. The digital marketing industry has taken over the old marketing methods completely and swiftly growing as a primary tool for marketing. 

The reason behind its quick rise is its specialties like Content Marketing, Social Media Marketing, Email Marketing, Pay-Per-Click Management Services, Search Engine Optimization, etc., which cover the whole aspect of marketing under one umbrella.

It is very true that digital marketing has become in recent times as it has been proved to drive significant results in marketing.  

Despite its vast popularity, favorable outcomes, and successful strategies, there are a lot of myths and misconceptions that need to be addressed.  

The time has come to bust the myths and prove the potential of digital marketing in the modern era. 

Here we come across all the myths of Digital Marketing:

Learn about the most common myths of digital marketing 

#Myth 1: Digital Marketing does not work for small and medium businesses

So, do you think only big companies can acquire the trending digital marketing strategy because they work on a large scale? No, this is a myth. Digital marketing is for all types of businesses, whether big or small. It is not exclusively designed for famous brands or big businesses.  

Online presence is necessary for all businesses in today’s tech-savvy world. It is essential to have a digital profile in order to retain brand existence and make sure it is not neglected just because your brand is not digitally occupied.  

Digital marketing helps you to communicate your brand to your customers directly, and in return, boost your sales graph.

It is accessible for all businesses as they can sell products to their targeted customers even without a physical presence.

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#Myth 2: Create only one social media profile

Only one social media profile will work wonders for your business. Is it true? No, this is a myth. One social media profile will not let you boost organic traffic either help in increasing your brand visibility. 

Having several social media profiles is the best way to achieve growth in your digital marketing. Instagram, Facebook, Twitter, LinkedIn, Snapchat, Pinterest are a few important social media sites for marketing. Build up your profiles on these social media platforms and expand your business overseas without even having a physical store to visit.  

So, bust this myth and make sure you have several social media profiles to reach your target audience and create brand awareness. 

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#Myth 3: SEO is not Important

Search Engine Optimization does not work, and it is just a waste of time. Do you also think the same way? This is another myth that needs to be addressed in the digital marketing industry. 

Search Engine Optimization (SEO) is the most effective part of online marketing. There are many web admins who think that SEO is useless and it is not good to implement it in their business.  

Let’s collectively bust this myth. SEO is a crucial factor of digital marketing that allows you to reach your target audience. If you integrate SEO with digital marketing, it will help you drive more organic search results. SEO-friendly content is the key to achieving success in digital marketing. It allows Google to track your page quickly and show in the top results. 

So, do not believe when someone says spending on developing SEO content is worthless. SEO will help you maximize your brand visibility for a longer time, and thus you will gain brand awareness within a short span.

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#Myth 4: Content is the only key

Yes, content is the key, but apart from it, there is a lot to be noted apart from content optimization.

It is a myth that only content will help you boost your website traffic. Representation also matters while content is the cover. 

Content should be SEO-friendly and well-organized with attractive graphics to enable engagement.

A content writer alone cannot run the industry of digital marketing. There are many other elements that complete the industry. 

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#Myth 5: Websites do not impact

Social media profiles will work to some extent, but websites will help you perform your online business to its maximum potential. 

I do not deny that social media enables you to reach your audience and boost your leads. But social media can’t replace websites at all. A high-quality, fast, easy, and user-friendly site will definitely increase your brand’s visibility in the market.  

It is essential to update your website on time and check your performance regularly. So, it is a myth that a website does not play a vital role in business optimization. 

It is very important to have a website designed by the best digital marketing agencies that provide you with customized marketing strategies for your business.  

#Myth 6: Creating mobile-friendly websites is unimportant

This is another myth in the digital marketing industry. Due to the fact that most of the population uses mobiles to access almost everything, it is very important to build mobile-friendly websites.

This is another terrible myth that people follow. 

Today, the majority of people prefer online purchases by using smartphones. No one uses computers or laptops to search on Google or sop online as they always have smartphones in their hands.  

If not, your traffic will be diverted to other websites. Digital marketing agencies or specialists are the best sources to provide you with your personalized, mobile-friendly websites. 

#Myth 7: Earn money easily through Digital marketing

It is an absolute myth that you can easily earn money through digital marketing. No, unlike other jobs that demand time and effort, digital marketing requires time, learning, skills, and efforts to make your way into it.  

It takes a lot to learn basic technical skills and earn money through digital marketing. You need to invest a lot of time building and marketing your website, followed by engaging content.   

It takes the same amount of effort as any other element of a business takes to achieve its goals on time.  

#Myth 8: Achieve overnight success by adopting digital marketing

This is the most common myth that businesses believe in digital marketing. It is not a cakewalk and requires thoughtful strategies to build effective websites, interesting content, and constantly promote the brand.  

For instance, once you post content on your website or Google, it does not instantly index it and accepts your articles or blogs.  

It is entirely dependent on the SEO techniques you use. It takes a lot of patience until you submit your post, Google indexes it, and then share it on social media. This is the reason why time and patience are the keys to successful marketing. 

#Myth 9: Block or avoid bad comments

Nasty comments may cause harm to your company’s reputation. This happens only when the number of positive ones is less than the negative ones. 

You should never be afraid of it or completely ignore it; instead, you need to learn to manage negative comments. 

You should always respond politely to the hate comments and not respond to something that may hurt your customers in any case.  

It is a myth that you should fear bad comments and avoid them altogether.

You should analyse the comments and identify the changes that you need to make to your content or website to make it more user-friendly.

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#Myth 10: Only targeting audience and generating traffic is essential in digital marketing

The last myth prominent in digital marketing is that people think only generating traffic and reaching your target audience is essential to success in digital marketing.

Many people believe that attracting customers to the site is the only process for a digital marketer to succeed in the business.

But think of the question: Is the entire web traffic that surfs your pages interested in your products? No right? So it is very important to funnel out the valuable traffic that aims at generating sales.