Email Marketing to Generate Traffic in 2022
As we all know email marketing is an enduring and effective channel in digital marketing. It can undoubtedly withstand the countless innovations and updates that happen within the digital industry on an increasingly regular basis.
It is also significant to know that Emails have the ability to promote targeted, meaningful engagement at a far higher rate than other forms of communication.
However, you can personalize and modify your communications in ways that no other digital channel can, and you can obtain direct visibility in the inboxes of the people who matter most to you.
As the effectiveness of traditional tactics dwindles, salespeople and marketers alike are moving to digital marketing preferring LinkedIn In Mails and Tweets over cold calls and direct mail campaigns.
How Important is Email Marketing to Generate Traffic in 2022?
Whatever your goals are, whether it’s lead creation, income generation, or brand awareness, email can help you achieve them. In fact, 66% of internet users have made an online purchase as a consequence of email marketing, compared to 20% who made a purchase as a result of social media.
Lead nurturing is an important part of any sales or marketing plan; even if you generate hundreds of high-quality leads, it won’t matter until you can effectively nurture them. Email can help you produce leads, but it can also help you nurture them to the next level.
How is it done?
1. Instill a Sense Of Urgency In Your Audience
The difference between hitting and missing a target can often be determined by the tiniest increase or decrease in conversion. It’s critical to be able to use explicit Calls to Action and concisely communicate the unique features and benefits of your product or service to a targeted audience. But what strategy will you use if this isn’t enough and you need a boost? This is why any successful marketing or sales expert must be able to create a sense of urgency or the idea of scarcity.
Limited-time discounts or offers are a simple yet efficient way to encourage your target audience groups to buy. It is possible by using terms like “purchase now,” “download today,” and so forth.
Use phrases like “purchase now,” “download today,” and “don’t miss out” in your subject lines and email copy to do this gently.
You can also choose to be more forthright by establishing a more palpable feeling of urgency through specific deadlines and figures.
When stock is low, online shops will frequently highlight a certain product page and display how many items are left in their inventory.
2. Make Use Of Images
By 2019, visual communications will account for 94 percent of all communications.
The increasing popularity of internet platforms for digital marketing like YouTube and Snapchat, as well as the viral potential of video content, show that visual mediums are more engaging and effective than written ones.
Despite the fact that it is typically thought of as a text-based channel, this method can be effective.
3. Make Your CTA More Effective
Calls To Action are undeniably important for optimizing conversions across numerous digital channels, including email.
Emails containing a single Call To Action can increase clicks by 371 percent and purchases by 1617 percent, according to Word Stream.
This implies that if you want to properly nurture leads, you’ll need to back up your visual content with one clear, strong CTA that’s relevant to where your target audience is in the customer journey.
You can utilize button CTAs to ensure that your CTA is as simply discoverable as possible, as well as to make it simple for customers to follow through and convert.
Because of their style, these are distinct and eye-catching, and you can split-test multiple colors and typefaces.
4. Make Follow-Up Emails A Priority
Emails can provide a direct, individualized contact route that can significantly improve the quality of your customer interactions.
Before making a purchase decision, the average buyer engages with more than ten pieces of content, yet the average sales agent only makes two tries to contact a prospect.
These figures demonstrate the value of devoting time and effort to efficiently nurturing leads. However, if you’re a sales or marketing professional with limited time and fixed goals, this degree of work may appear daunting.
Marketing automation is the answer since it allows you to schedule and send many emails to each prospect with little effort.
You can set up email delivery automation based on specific client activities such as registering their interest on a product page or downloading a brochure.
These criteria can be used to categorize your subscriber lists, and then you can determine what and where to send them.
This will allow you to nurture your potential consumers in a way that ensures the highest level of responsiveness possible.
Hence this is how email marketing has become very important in digital marketing strategies.