Is TikTok a good marketing platform?
We all know that TikTok is one of the most popular social media apps right now. The video-based phenomenon is attracting people from all walks of life, and it’s also producing a new generation of digital celebrities and ideas of digital marketing.
However, every day, countless fame-hungry video superstars wonder how to get popular on TikTok.
And thousands more forward-thinking brands and marketers are also attempting to make an impression on the platforms in order to reach a larger audience.
How Tik Tok Is Used As A Platform For Digital Marketing?
TikTok, like any other social media algorithm, practices content curation for its users by suggesting videos that are similar to the ones they’ve already watched.
The platform’s recommendation system analyses the videos that users have viewed, liked, shared, and commented on, breaking down factors such as video content, in-video text, and background music.
It then shows them similar content from TikTok users they might not be following. This is published on the FYP (For You Page) feed.
It is essential to consider it similar to traditional channel surfing, but with a different cable bundle each time you turn on the TV.
The number of followers on a TikTok profile or historical engagement numbers aren’t taken into account by the TikTok algorithm. You’re just as likely to encounter a video from a brand-new user as you are to see a post with a few million views.
5 Tips For Going Viral On TikTok
Despite the fact that TikTok is a widely used platform, there are still ways to generate material that is prepared to become viral.
In fact, one of the most effective methods to make a post go viral on TikTok is to engage with the TikTok community in a genuine way.
- Recognize Patterns
We all know that TikTok is most famous among teenagers. It’s very trend-driven, putting memes and video formats front and center. It is essential to recognize patterns of use and update content accordingly.
However, you won’t have to look far for a new trend to join. In fact, one is most likely on your For You page right now.
- Make Use Of Humour
It is essential to know that comedy is an important aspect of any social media network in order to expand your audience. Humor unites them all, from lifestyle vlogging to gym motivation videos.
Even the more serious TikTok communities provide an opportunity for members to show off their sense of humor.
- Use Hashtags To Your Advantage
Hashtags are one of the ranking signals used by the TikTok algorithm. This means that using hashtags in your video description allows the algorithm to easily place it in front of the people who will reply to it.
And please keep in mind that it is important to use hashtags as it is widely used for digital marketing in the current times.
- Keep It Brief
It is significant to note that there are three video length limits on TikTok: 15 seconds, 60 seconds, and 3 minutes.
However, the spectator does not have enough time to lose interest in a brief video. When the auto-play option kicks in, it gives them even more time to go back and rewatch it. However, short videos will boost traffic and help in creating brand awareness.
- Encourage Participation
It is known that TikTok is more than just a video-sharing app. It’s also a location where you can interact with a community about the stuff you generate and practice digital marketing.
There’s a reason there’s a comment section, right? Plus, thanks to the Duet and Stitch features, you can work on videos with complete strangers on the other side of the world.
Because TikTok’s algorithm encourages all types of community involvement. You only need to be sure your content fosters it. Give users the right to comment and share.
It is essential to create a prompt from which individuals can Stitch or Duet their own reaction video. Make films that viewers feel motivated to share on other social media sites, such as Instagram and expand your reach.
It all adds up to the algorithm favoring your films a little more. So TikTok also plays a significant role in digital marketing as content creators use the platform for advertising and brand promotions.