Learn All About Search Engine Results Page in Digital Marketing
If you are interested into Digital Marketing, I’m sure you’ve heard of the term SERP. Isn’t it? But, don’t know what SERP exactly means? In this Article you will Learn All About Search Engine Results Page in Digital Marketing.
Worry not!
We’ve got you there. So here’s a complete guide on SERP, its importance, how does it work, benefits of SERP, so on, and so forth.
So, how do you think Google searches acts within seconds. I mean when you type few words or a phrase in search engines like Google, it shows accurate results within no time.
Google has billions and billions of pages stored out of which how is it possible to retrieve the accurate results when asked for anything.
It is because Google draws out pages with highest SEO rankings. SEO plays a vital role in boosting your ranks on search engines.
What is SERP?
SERP stands for Search Engine Results Page. It is a result page generated by search engines when a user searches something on Google or any other search engines.
SERPs are nothing but responses to a user’s search query. The search results also include relevant paid ads, video results and featured snippets.
90% of the users prefer Google for their searches as it is the most trusted platform across the world. Thus you should focus on boosting your SEO skills to rank higher on Google’s SERP as this will create a lot of organic traffic to your site.
Every digital marketer would like to have a good organic traffic rather than practicing paid advertising. Free clicks are like bliss to your sites where you do not have to pay for driving traffic and therefore build an organic audience.
However, there are several ways how SERPs can influence the amount of organic traffic you get to your sites.
So, let’s take a look at how does SERPs work and what are some of the different forms of traffic and how you can get your website identified in SERPs
How does it work?
SERP feature is unique and work to maximize the user experience. It customizes SERP to each individual based on the user’s location, the user’s query history, and other elements.
So two people might type in the same exact keyword in Google, and still get different results. SERP pages have evolved in times as they are up to date with the latest technology.
Types of SERP Results
There are two types of SERPs that you’ll get to see in search engines. First one is the Organic one and second is the paid method. Do you know how to identify which ones are paid and which are organic?
No. then let me tell you how to do it. When you get the results page on Google, you may find Ad written on the top left side, next to the URL of the web pages.
While these mentioned above are traditional organic results.
Organic SERPs
Now, talking about Organic SERP, Organic SERP is a traditional way to generate audience and it is unpaid. Your SEO decides whether Google will list you in the top SERPs or not. If your content is SEO-friendly then your chances to top in SEO results are higher.
Always remember to write SEO-based and user-friendly content so that you can expand your reach organically without practicing paid advertisements. There are key components that Google considers while monitoring your page’s efficiency of whether it can be shown in the top SERPs or not.
Paid SERPs
It is a Pay-Per-Click Service. Google Ad Words enables websites to show up these websites at the top of the SERPs as they pay Google every time someone clicks their ad.
Paid advertising campaigns are often run-in line with search engine optimization (SEO). Organic SERP’s are different from this type of services.
Paid Ads can help you grow quickly and expand your reach in search engines. So why not go for Paid Ad campaigns to build your presence.
Role of SEO in SERP
SEO is the key aspect of getting your website listed on the Search Engine Results Page. SEO includes keywords and key phrases that the users most commonly use to search.
Search Engine Optimization is very effective and helps in increasing your site’s visibility at the top of SERPs. It is not that SEO is the only way to optimize your content.
Many factors make up your digital marketing successful, and SEO is one among them. Get your SEO right by constantly working on it and monitoring frequently.
To appear on Google’s first page, your page should have the relevant keywords in it for Google to locate it quickly. And SEO is all about keywords.
However, search engines use algorithms that help them locate particular data from within the vast collection. So, understand the algorithms used by Google or any other search engine that you prefer to enact your website.
A keyword analysis is also a mandatory part of digital marketing practices. Analyse all the important and overused keywords to add them to your content. This is the best method to optimize your content and make it SEO-friendly.
Use SERP to Drive Organic Traffic
Here are a few ways to boost your traffic by using SERP. Regardless of the competition with paid ads, there’s still enough organic traffic that you can attract towards your site.
However, every SERP has its own leader and these marketers work a lot to maintain their positions.
Now, it is your duty to beat them and work on your pages to top in the listings of search engines.
So, how do you do that?
It is all possible by choosing wisely and using tools to analyse your ranks.
5 Best SERP Tracking Tools
Here are some of the best SERP tools that will help you enhance your results. Track you ranks with the help of these tools and read suggestions on how to improve your ranks.
It is always a good habit to frequently evaluate your work and revive your strategies accordingly to gin productivity. Try new methods, follow the latest trends of marketing and keep regularly updating your sites.
Featured snippets are also the best ways to higher your click rate. Featured snippets are nothing but the “most asked” questions that appear when your search on Google.
The following tools will provide you accurate results and analyse your site’s ranking in search engines: ahrefs, Serpwatch, AccuRanker, Whatsmyserp and Serprobot
Conclusion
A SERP is simply the results page that users and it has the ability to help you unlock the potential of your website. High-quality, relevant and SEO-friendly content will always help you to stay on top.
Now that you have a good knowledge of the Search Engine Results Page, you can start your digital marketing.