What is the best skills to learn in 2022?
The fact that companies in a variety of industries have digitized their operations and procedures during the last decade is undeniable.
However, artificial intelligence is already being used by organizations to simplify processes and supply chains.
As a result, today’s job applicants must possess specialized talents in order to stay ahead of the competition.
While some colleges have updated or expanded their programs to match the rising demand for digital skills, many instructors are struggling to offer students the necessary abilities.
Digital marketing is the best career to go for in recent times as technology is rapidly growing and everything is going digital.
In this article, we will know about the Top 5 Digital Skills Every Student Must Learn in 2022 in order to help them land the best digital jobs in a wide range of industries.
What do you mean by digital skills?
Let’s have a look at what digital employability skills are before we get into specifics.
It is essential to note that companies of all shapes and sizes need individuals who know how to operate, promote, and communicate online as more consumers go online to study, seek information, and make purchases.
However, businesses in a variety of industries need digital capabilities to enhance brand awareness, provide excellent social customer service, create leads, and increase income.
The Top 5 Digital Marketing Skills to Learn in 2022
1. Use of social media
According to a recent study, the world’s active social media users number 4.1 billion. There are 4.25 billion active mobile users out of this total. In just a year, the number of global social users has increased by 13 percent, with no signs of slowing down.
The most valuable skill that every marketer should know is how to effectively use social media platforms.
2. Search Engine Optimization (SEM)
It is significant to note that Search Engine Marketing (SEM) is the most essential factor in digital marketing.
To put things in perspective, 80 percent of internet users look for a product or service to buy on the internet, with Google accounting for 72% of that traffic.
We get organic search traffic results by employing Search Engine Optimization (SEM). It helps in creating brand awareness through the addition of keywords, content optimization, and other activities that are a part of search engine optimization.
3. Content Marketing
Blogs, films, podcasts, infographics, and even social media status updates are all examples of content.
Content is the key and it is a source that drives traffic to the company. The content you create should be effective and keyword-optimized in order to fulfill your digital marketing services.
Prepare content that can promote your brand and result in organic traffic. However, to write effectively you need to do keyword research in the first place and also focus on strategy optimization.
4. Email Marketing
We all are aware of emails and email marketing in that is most commonly used in digital marketing.
Email is effective although it is considered to be the oldest form of marketing. There are various types of emails we write for different purposes. From small businesses to large enterprises, a good email marketing strategy is essential for launching effective campaigns.
However, every stage of the signup process, from the signup page to the welcome email, must be optimized to attract users and increase engagement.
That’s why experts who understand the power of email marketing to engage with customers on a personal level should use it.
5. Mobile Promotion
According to the Digital 2021 research by We Are Social and Hootsuite, mobile connectivity continues to rise, with 96 percent of the world’s population owning a phone and smartphones accounting for 96 percent of all active connections.
Because smartphone traffic currently outnumbers desktop traffic (65 percent), Google now uses mobile-first indexing when crawling pages and ranking content.
To grasp the magnitude of this shift, consider Google’s creation of a mobile-friendly web app for testing the usability and speed of mobile websites.
As a result, it is essential to create mobile-friendly content. Mobile-friendly websites have a more user base than the ones that can only be accessed on desktops.