Top 5 trends on Instagram Marketing
We often use Instagram for hours together. But why? Have you ever thought about this?
Yes, because Instagram is an all-in-one hub for people like us. It is a source of communication, entertainment, and online shopping at the same time.
Isn’t it?
That is the reason we use Instagram daily for a variety of reasons. Do you have your online business too? Then get all your social media skills done right.
Digital marketing via Instagram. Yes, a kit is possible!
Here are the features on Instagram you should follow for Social Media Marketing in 2022
Read more to know about how each feature works on Instagram. In this article, you will get to know about how can social media marketing be done with the use of IGTV videos, IG story posts, and posting schedules.
Learn the best 5 features on Instagram
- IGTV Videos
IGTV Videos are an important feature of Instagram. People usually enjoy watching videos rather than reading long posts. Isn’t it? So, plan your content before posting it on IGTV and also think about the outcomes.
Create a good IGTV video related to your products or services, review and hire affiliates who can help boost your social media marketing.
You can also launch your products online via this feature of Instagram. This platform is for multi-purpose use and enables the user to watch videos just as they do on YouTube.
It is a great source of entertainment and revenue for those who have established an online business on social media.
Ensure that the video has good design, content and short duration in order to expect more views. Because no one is interested in watching lengthy or boring videos apart from the fact that your video contains valuable content.
Give a short introduction about your company in the video first followed by other elements like products, reviews, promotion, Q&A Sessions, etc.
- Instagram Reels
This is another mind-blowing feature of Instagram that allows you to create short clips of 5-7 seconds. This is a feature where can show your creative skills, collaborate with other brands, and put up your ideas and views in a comprehensive way.
People enjoy watching reels as their favorite pass time on Instagram. So why not make the right use of it and do marketing via reels.
How to create reels on Instagram for digital marketing?
Step 1: When you open your account on Instagram, on the top right corner you will find a + symbol. Tap on it and you’ll find a dropdown that says: Post, Story, Reel, Live.
Step 2: Tap on the Reel section and start creating your reel. But before that decide your content and strategize your posting.
Step 3: Once you have created the reel, focus on editing it properly so that it looks neat and attractive. Lastly, post it as per your set time and strategy.
It is also vital to upload 2 reels or 3 reels a day so that you can widen your reach. You can never really predict which one might go viral on social media. So upload strategically but keep updating your account with reels and posts on all days.
- Daily Post Uploads
It is essential to have a daily post schedule to post on social media accounts in order to improve organic traffic. if you are a digital marketing company for instance, then you can post about the services your company provides, some funny posts to seek the audience’s attention, and also practice meme marketing.
Research is another element everyone should focus upon. It is important to survey about what time can your post reach a wide range of audiences. Additionally, upload informative content like facts, motivational quotes, important news, latest trends and other valuable content.
If you maintain a sequence, a timetable and follow a strategy then you will surely be able to ace your social media marketing.
Make sure your content is properly aligned and SEO-friendly. Use hashtags, and location tags, and optimize the content for your to display on the top of the search results.
- IG Story
Instagram has another amazing feature of uploading a story that lasts for 24 hours. It is a good platform to tell your audience what is coming up next or what new will be launching within a short span. Give day-to-day updates to the audience about your company.
The Instagram story allows you to post anything for a short term or call it for only 24 hours. But the story can be uploaded as highlights in order to ensure your customers can access it whenever they look into your account.
So, this is an important feature that should not be under-utilized or over-utilized by the social media marketing team. People will only follow you if they find some valuable content.
Make sure you have a proper content strategy and do not post things that are irrelevant to your online business.
You can also randomly conduct a Q & A session or “Tell us something” talks on Instagram. In this manner, you can build a customer relationship and expand your reach in the market.
You can spread brand awareness by posting stories that capture the audience’s attention.
- Story Links
Social justice on social media is another trend of seeking attention for your company. Organic reach just isn’t enough in digital marketing. There is also a need to enhance your customer service by communicating with your customers. Customer review is an essential part of any business type.
People usually rely on the feature of Instagram Live that helps in building a realistic bond between the company and consumers.
It helps businesses to understand a customer’s purchase pattern and its behavior toward the product or service. “Add Yours” is another collaborative approach to enhancing or improvising your social media marketing on Instagram.
Replying with Reels is a common way to spread brand awareness and expand your company’s reach organically.
So, digital marketing skills are required in order to achieve progress in your online company.