The Ultimate Guide to SMS Marketing
We often find SMS popping up on our phones. However, sometimes few messages catch our attention and that is what SMS marketing counts. SMS continues to generate high levels of organic traffic.
While the responses you obtain from SMS marketing are incredible, it is also essential to note that many consumers will only open a text message to get rid of a notice on their phones.
What is SMS Marketing?
There are various types of digital marketing and SMS marketing is one among them. Text messages are better than email in terms of click rates and conversion rates, depending on the content you provide with your audience.
With its SMS communications, many digital marketing agencies have told that they get a click rate of more than 50%.
Because of the fact that text messages are frequently conversational, you can push your customers to respond to your texts. SMS marketing is usually defined as “short message service marketing.” This is a marketing approach that sends users text messages with offers, alerts, and reminders.
This contact could take the form of one-on-one interaction between an employee and a customer, an automatic text sent in response to a customer action, or even a mass text sent to a group of customers who have opted in to receive texts from your company.
When people receive SMS, they frequently read them rapidly. In fact, 90%1 of them are opened within three minutes.
Why SMS Marketing?
If you have a special offer or any update that you want your subscribers to take advantage of right away, sending them an email may cause them to miss it.
- Consumers’ favorite communication method
Your clients are always looking for you to text them! Customers are willing to receive SMS communications from brands in 75% of cases.
Furthermore, 80 percent of consumers prefer text messaging to phone calls when interacting with businesses.
This is reasonable that messages aren’t bothersome. I can take a quick look at it now (or later), dismiss it, delete it, respond to it, opt-out of it, or come back to it later. It is the greatest way for a company to communicate with me as a consumer.
- A high rate of reading
SMS texts are read 98% of the time. Basically, they will see it if you hit “send.”
This does not imply that you are free to send whatever you want, whenever you want.
This does not imply that you are free to send whatever you want, whenever you want. Too much texting, too often, as with other marketing communication channels, will turn off the customer, and they will likely opt-out of your SMS communication.
Your customer, on the other hand, will want to continue receiving your contact once you’ve mastered texting etiquette.
- Affordability
You must increase your sales. For many small firms, this means pouring money into thousands of mailers that may or may not reach their intended audience.
What if you could send these special offers, bargains, and flash sales to all of your current and past clients with a single click? “We already do this via email,” I know you’re thinking.
But SMS marketing in digital marketing has a different impact as they are user-friendly, short to read, informative, interactive, and quick to access.
Conclusion
Text messaging is a kind of strategy to strengthen your relation with your customers. All that matters is content quality.
SMS content should be catchy, small and informative as well. The more interesting your messages are the more you will get conversions.
So, it is a good opportunity for marketers to opt in SMS marketing and expand their business. SMS platform will help create brand awareness and ensure a very different customer relationship.