Myths And Facts Of Digital Marketing
We all know that there are rumors all around about everything that is progressive in the world. Agree?
Yes, these are known as myths and facts of Digital Marketing that need to be busted.
For any type of business, whether small. Medium or large. All that requires to grow is “the right formula.”
A good marketing strategy helps the ventures to succeed and fight the huge competition prevailing in the market.
Despite the brands having the best products, quality content, and a deep understanding of consumer behaviour, they struggle to achieve success.
This is because they forget the most important formula of “marketing.” Marketing plays a vital role in branding, promotion, and business growth.
Marketing strategies are helpful to reach the target audience and turn them into potential leads.
The marketing industry has evolved in the last decade, allowing companies and brands to upgrade their advertising strategy, create brand awareness and aim for positive results.
Digital Marketing
Digital marketing has emerged as the most prosperous, targeted, and result-oriented tool since its evolution. Consumers have compelled enterprises to shift their approach from traditional to digital. The digital marketing industry has taken over the old marketing methods completely and swiftly growing as a primary tool for marketing.
The reason behind its quick rise is its specialties like Content Marketing, Social Media Marketing, Email Marketing, Pay-Per-Click Management Services, Search Engine Optimization, etc., which cover the whole aspect of marketing under one umbrella.
It is very true that digital marketing has become in recent times as it has been proved to drive significant results in marketing.
Despite its vast popularity, favorable outcomes, and successful strategies, there are a lot of myths and misconceptions that need to be addressed.
The time has come to bust the myths and prove the potential of digital marketing in the modern era.
Here we come across all the myths of Digital Marketing:
Learn about the most common myths of digital marketing
#Myth 1: Digital Marketing does not work for small and medium businesses
So, do you think only big companies can acquire the trending digital marketing strategy because they work on a large scale? No, this is a myth. Digital marketing is for all types of businesses, whether big or small. It is not exclusively designed for famous brands or big businesses.
Online presence is necessary for all businesses in today’s tech-savvy world. It is essential to have a digital profile in order to retain brand existence and make sure it is not neglected just because your brand is not digitally occupied.
Digital marketing helps you to communicate your brand to your customers directly, and in return, boost your sales graph.
It is accessible for all businesses as they can sell products to their targeted customers even without a physical presence.
#Myth 2: Create only one social media profile
Only one social media profile will work wonders for your business. Is it true? No, this is a myth. One social media profile will not let you boost organic traffic either help in increasing your brand visibility.
Having several social media profiles is the best way to achieve growth in your digital marketing. Instagram, Facebook, Twitter, LinkedIn, Snapchat, Pinterest are a few important social media sites for marketing. Build up your profiles on these social media platforms and expand your business overseas without even having a physical store to visit.
So, bust this myth and make sure you have several social media profiles to reach your target audience and create brand awareness.
#Myth 3: SEO is not Important
Search Engine Optimization does not work, and it is just a waste of time. Do you also think the same way? This is another myth that needs to be addressed in the digital marketing industry.
Search Engine Optimization (SEO) is the most effective part of online marketing. There are many web admins who think that SEO is useless and it is not good to implement it in their business.
Let’s collectively bust this myth. SEO is a crucial factor of digital marketing that allows you to reach your target audience. If you integrate SEO with digital marketing, it will help you drive more organic search results. SEO-friendly content is the key to achieving success in digital marketing. It allows Google to track your page quickly and show in the top results.
So, do not believe when someone says spending on developing SEO content is worthless. SEO will help you maximize your brand visibility for a longer time, and thus you will gain brand awareness within a short span.
#Myth 4: Content is the only key
Yes, content is the key, but apart from it, there is a lot to be noted apart from content optimization.
It is a myth that only content will help you boost your website traffic. Representation also matters while content is the cover.
Content should be SEO-friendly and well-organized with attractive graphics to enable engagement.
A content writer alone cannot run the industry of digital marketing. There are many other elements that complete the industry.
#Myth 5: Websites do not impact
Social media profiles will work to some extent, but websites will help you perform your online business to its maximum potential.
I do not deny that social media enables you to reach your audience and boost your leads. But social media can’t replace websites at all. A high-quality, fast, easy, and user-friendly site will definitely increase your brand’s visibility in the market.
It is essential to update your website on time and check your performance regularly. So, it is a myth that a website does not play a vital role in business optimization.
It is very important to have a website designed by the best digital marketing agencies that provide you with customized marketing strategies for your business.
#Myth 6: Creating mobile-friendly websites is unimportant
This is another myth in the digital marketing industry. Due to the fact that most of the population uses mobiles to access almost everything, it is very important to build mobile-friendly websites.
This is another terrible myth that people follow.
Today, the majority of people prefer online purchases by using smartphones. No one uses computers or laptops to search on Google or sop online as they always have smartphones in their hands.
If not, your traffic will be diverted to other websites. Digital marketing agencies or specialists are the best sources to provide you with your personalized, mobile-friendly websites.
#Myth 7: Earn money easily through Digital marketing
It is an absolute myth that you can easily earn money through digital marketing. No, unlike other jobs that demand time and effort, digital marketing requires time, learning, skills, and efforts to make your way into it.
It takes a lot to learn basic technical skills and earn money through digital marketing. You need to invest a lot of time building and marketing your website, followed by engaging content.
It takes the same amount of effort as any other element of a business takes to achieve its goals on time.
#Myth 8: Achieve overnight success by adopting digital marketing
This is the most common myth that businesses believe in digital marketing. It is not a cakewalk and requires thoughtful strategies to build effective websites, interesting content, and constantly promote the brand.
For instance, once you post content on your website or Google, it does not instantly index it and accepts your articles or blogs.
It is entirely dependent on the SEO techniques you use. It takes a lot of patience until you submit your post, Google indexes it, and then share it on social media. This is the reason why time and patience are the keys to successful marketing.
#Myth 9: Block or avoid bad comments
Nasty comments may cause harm to your company’s reputation. This happens only when the number of positive ones is less than the negative ones.
You should never be afraid of it or completely ignore it; instead, you need to learn to manage negative comments.
You should always respond politely to the hate comments and not respond to something that may hurt your customers in any case.
It is a myth that you should fear bad comments and avoid them altogether.
You should analyse the comments and identify the changes that you need to make to your content or website to make it more user-friendly.
#Myth 10: Only targeting audience and generating traffic is essential in digital marketing
The last myth prominent in digital marketing is that people think only generating traffic and reaching your target audience is essential to success in digital marketing.
Many people believe that attracting customers to the site is the only process for a digital marketer to succeed in the business.
But think of the question: Is the entire web traffic that surfs your pages interested in your products? No right? So it is very important to funnel out the valuable traffic that aims at generating sales.