Will Traditional Marketing Survive Amid the Rapidly Growing Digital Marketing?
We all might have the same thought on traditional marketing as it is going down day by day while digital marketing is growing up.
Now, in this article, we will discuss the difference between online marketing and offline marketing.
It includes print, billboards, phone, direct mail, and advertisement through newspaper, television, and various off-line channels to reach the target customer.
Some or the other way encountering the usage of traditional marketing is found in their day to day life. It has its own importance due to its direct connection with people.
Why Traditional Marketing?
Traditional marketing will always remain the most reliable form of marketing. Offline marketing helps in boosting customer relationships as it takes place with the help of banners, posters, billboards, and verbal communication.
It is the oldest form of marketing and hence the customer will be more satisfied with it. The basic fundamentals are the same as follows:
The 4 Ps
- Price
- Product
- Place
- Promotion
Research and Planning are the crucial part of marketing. In traditional marketing, the customers have physical access to products while this lacks in digital marketing.
Traditional marketing is also a success as there are people who do not believe the online forum and also are not tech-savvy.
Next, we will discuss the growth in digital marketing and its impact on both marketers and customers.
The Growing Digital Marketing
With the impact of advancement in technology, digital marketing is acting as a boon to marketers. Traditional marketing was badly affected due to the increase in a pandemic situation that directly and indirectly affected businesses.
The digital platform is rapidly increasing with the growth in technology. It is not only cost-effective but also makes marketing easier by broadcasting products and services creatively via digital media.
Online search, brand awareness, easy accessibility is some of the advantages of online digital marketing.
Why Digital Marketing?
- Cost-effective
- Two-way communication
- Tracking of business development is easy
- Reach worldwide customer
- Promotion can be done through various digital platforms like Instagram, YouTube, Facebook, Twitter, etc.
Despite the fact that Digital marketing is taking over the whole market traditional will not die because:-
- There are people who still listen to the radio, and read newspapers massively.
- Many big marketers invest heavily in offline marketing while planning to build their high-budget campaigns.
- Traditional marketing or offline marketing targets wider audiences builds customer trust and people heavily rely on it due to its authenticity.
- Not all customers might have access to digital platforms or do not use search engines and social networks.
- According to a study, there are still over 4 billion people who are not tech-savvy and do not use the internet.
- People don’t like aggressive digital ads. According to HubSpot, there are more than 90% of people say ads are more intrusive today than two years ago. And, therefore more than 300 million users in 2016 worldwide reported downloading Adblocker, costing publishers more than $20 billion.
Traditional Marketing vs Digital Marketing
We are living in a world where technology is massively improving its version to make life simpler. Everything from our groceries to traveling has become online because of the situations like Covid-19. So traditional marketing is seen to decline but cannot vanish despite the quickly growing technology.
- Digital marketing can deal with the worldly population in very little time, whereas in the offline system it is difficult to deal with customers across the world due to its time limits.
- Cost-effectiveness is seen in digital marketing but traditional marketing involves various channels which leads to rise in expenses.
- Instagram, Facebook, YouTube, etc. are platforms regularly being used by the viewers on daily basis so brand awareness is done very easily. But it is difficult to adopt such techniques offline as it is time-consuming and costs a lot to be aware people about the products.
- Trust and connection are strongly built in traditional marketing for the long term, digital market builds their strong connection with the audience through the live session, products reviews, survey, and feedback.
- Tracking the organic traffic is easier but in traditional marketing, marketers need time to reach approximate figures.
- Digital marketing is expanding its wings due to the current situation of the people and traditional marketing is indirectly being affected by this situation.
- In traditional marketing, promotion is done through posters, billboards, and references as well, while in digital marketing, the marketers can contact the viewers online at any time.
Conclusion
This topic is hotly debated across the marketing sector and often the marketers receive varied opinions on these two types of marketing.
Digital marketing is based on digital platforms where products and services are promoted through different modes of technology. Traditional marketing cannot overtake the market as everyone is mostly involved and dependent on the online mode of services.
Hence we can promote products through traditional marketing as well as digital marketing, as we know there are two types of audiences. The one who is interested in involving traditional market also and the other section interested in shopping online.
Marketers prefer digital marketing for cost-effective concepts and direct connection with customers. It helps to reach target traffic and maintain a score in business.
Thus, the technological advancement taking place at bullet speed is the reason behind the decline in traditional marketing.