Learn All About Search Engine Results Page in Digital Marketing

If you are interested into Digital Marketing, I’m sure you’ve heard of the term SERP. Isn’t it? But, don’t know what SERP exactly means? In this Article you will Learn All About Search Engine Results Page in Digital Marketing.

Worry not! 

We’ve got you there. So here’s a complete guide on SERP, its importance, how does it work, benefits of SERP, so on, and so forth.

So, how do you think Google searches acts within seconds. I mean when you type few words or a phrase in search engines like Google, it shows accurate results within no time.   

Google has billions and billions of pages stored out of which how is it possible to retrieve the accurate results when asked for anything.

It is because Google draws out pages with highest SEO rankings. SEO plays a vital role in boosting your ranks on search engines.

What is SERP?

SERP stands for Search Engine Results Page. It is a result page generated by search engines when a user searches something on Google or any other search engines.

SERPs are nothing but responses to a user’s search query. The search results also include relevant paid ads, video results and featured snippets.  

90% of the users prefer Google for their searches as it is the most trusted platform across the world. Thus you should focus on boosting your SEO skills to rank higher on Google’s SERP as this will create a lot of organic traffic to your site.

Every digital marketer would like to have a good organic traffic rather than practicing paid advertising. Free clicks are like bliss to your sites where you do not have to pay for driving traffic and therefore build an organic audience.    

However, there are several ways how SERPs can influence the amount of organic traffic you get to your sites.

So, let’s take a look at how does SERPs work and what are some of the different forms of traffic and how you can get your website identified in SERPs

How does it work?

SERP feature is unique and work to maximize the user experience. It customizes SERP to each individual based on the user’s location, the user’s query history, and other elements.

So two people might type in the same exact keyword in Google, and still get different results. SERP pages have evolved in times as they are up to date with the latest technology.  

Organic SERPs

Now, talking about Organic SERP, Organic SERP is a traditional way to generate audience and it is unpaid. Your SEO decides whether Google will list you in the top SERPs or not. If your content is SEO-friendly then your chances to top in SEO results are higher.

Always remember to write SEO-based and user-friendly content so that you can expand your reach organically without practicing paid advertisements. There are key components that Google considers while monitoring your page’s efficiency of whether it can be shown in the top SERPs or not. 

Paid SERPs    

It is a Pay-Per-Click Service. Google Ad Words enables websites to show up these websites at the top of the SERPs as they pay Google every time someone clicks their ad.

Paid advertising campaigns are often run-in line with search engine optimization (SEO). Organic SERP’s are different from this type of services.

Paid Ads can help you grow quickly and expand your reach in search engines. So why not go for Paid Ad campaigns to build your presence.

Role of SEO in SERP

SEO is the key aspect of getting your website listed on the Search Engine Results Page. SEO includes keywords and key phrases that the users most commonly use to search.

Search Engine Optimization is very effective and helps in increasing your site’s visibility at the top of SERPs. It is not that SEO is the only way to optimize your content.   

Many factors make up your digital marketing successful, and SEO is one among them. Get your SEO right by constantly working on it and monitoring frequently.

To appear on Google’s first page, your page should have the relevant keywords in it for Google to locate it quickly. And SEO is all about keywords.

However, search engines use algorithms that help them locate particular data from within the vast collection. So, understand the algorithms used by Google or any other search engine that you prefer to enact your website.

A keyword analysis is also a mandatory part of digital marketing practices. Analyse all the important and overused keywords to add them to your content. This is the best method to optimize your content and make it SEO-friendly.

Use SERP to Drive Organic Traffic

Here are a few ways to boost your traffic by using SERP. Regardless of the competition with paid ads, there’s still enough organic traffic that you can attract towards your site.  

However, every SERP has its own leader and these marketers work a lot to maintain their positions.       

Now, it is your duty to beat them and work on your pages to top in the listings of search engines.  

So, how do you do that?

It is all possible by choosing wisely and using tools to analyse your ranks.

5 Best SERP Tracking Tools

Here are some of the best SERP tools that will help you enhance your results. Track you ranks with the help of these tools and read suggestions on how to improve your ranks.  

It is always a good habit to frequently evaluate your work and revive your strategies accordingly to gin productivity. Try new methods, follow the latest trends of marketing and keep regularly updating your sites.

Featured snippets are also the best ways to higher your click rate. Featured snippets are nothing but the “most asked” questions that appear when your search on Google.

The following tools will provide you accurate results and analyse your site’s ranking in search engines: ahrefs, Serpwatch, AccuRanker, Whatsmyserp and Serprobot

Conclusion

A SERP is simply the results page that users and it has the ability to help you unlock the potential of your website. High-quality, relevant and SEO-friendly content will always help you to stay on top.

Now that you have a good knowledge of the Search Engine Results Page, you can start your digital marketing. 

5 simple WEBSITE MARKETING Strategies for Beginners

Marketing is the foundation of your business. A strong foundation always holds the building firmly. It does not dismantle or fall off easily by the toughest of the harsh storms. There are various types of digital marketing; Website Marketing being one of them. 

Now, let me brief you about what is a WEBSITE? 

In simple words, a website is a means to communicate information about the company to potential clients and customers locally and worldwide. It is basically a collection of web pages in a common domain name published at least on a single web server. 

You are free to add as many web pages as per your requirements like contact information, About Us, Home, Product/Service page, etc. 

There are various categories of websites; however, the most common ones are: 

E-commerce Website

The E-commerce website is a medium to educate about the services you provide to the consumers. It gives a detailed view of your business operations. It helps in business expansion as the website can be accessed by people worldwide. It allows online sales and purchases with different payment methods that the company offers. There are more than 2 million e-commerce companies across the globe, among which amazon.com, ebay.com, Flipkart tops the list.  

Non-profit Website

It is the best way for a non-profit to showcase its cause through a website. These websites are mainly used for trusts, charities, religious communities, and environmental groups. The primary purpose of non-profit websites is to people aware of their work for humankind, the environment, and any particular cause. This generates customer loyalty as the work done by the non-profits is assembled on the website.  

Educational Website

An educational website is essentially an LMS (Learning Management System) website where instructors or teachers can conduct online classes and engage with students virtually. These platforms are considered to be very helpful as it has topic related resources for education. Online tools in the website make it easy for both teachers and learners and compassionately supplements classroom teaching.  

Crowdfunding Website

Crowdfunding websites offer an accessible service for people to pay online as little as $5 to the project of their choice. These websites generate revenue for their projects from the people who like to invest. Some of them are Kickstarter, Indiegogo, and GoFundMe. Companies or charities individually prepare campaigns to raise funds for their cause by offering people a variety of benefits related to business investment, revealing their cause if it is for charity. 

Portfolio Website

A portfolio is a digital representation of your skills, achievements, and strengths in your area of interest. It helps people to recognize you as an Author, Writer, Ethical Hacker, Artist, etc.  

Blogging Website

It is a means to disclose your creativity put forth your thoughts on any particular topic via blogging. A blogging website is a collection of all your writing pieces, articles, and blogs. You can create traffic, build credibility, inspire the audience through videos, talks, writings, and start a conversation through a blogging website.  

Corporate Website

Corporate websites essentially engage people in your company and start a conversation regarding what services you offer. It is a digitally constructed building of your company and cannot be interpreted by any other social media platform.  

Entertainment Website

An entertainment website helps to develop quality content for the targeted audience in their area of entertainment interest. Nowadays, many people are interested in roast videos, memes, edited funny videos, learning with entertainment videos, and many other contents. Few of the top entertainment websites are listed as YouTube, Netflix, and Amazon Prime. 

Terms & Tools in Website Marketing

SEO is a tool to optimize your website’s visibility.  

Content Optimization is very much necessary. It should be the primary focus of any organization to optimize their content by targeting keywords, using simple language to reach a maximum number of people. 

Email Marketing helps you reach a greater audience via emails. It is a marketing strategy to revamp your web traffic. 

PPC Management plays a crucial role in online marketing. It helps in boosting traffic through Google ads, Facebook ads, etc.

Video designing enhances your website’s visibility as audio representation, and visual representation attracts the masses quickly. 

SEM stands for Search Engine Marketing. It helps in website promotion through search engines. It allows the websites to increase their visibility in (Search Engine Results Pages) SERPs. 

5 Ways To Have More Appealing WEBSITE MARKETING 

SEO: Search Engine Optimization (SEO) is an essential aspect while building a website. The use of proper keywords, descriptions, and metatags helps improve and boost the SEO score of the website. In general words, the better the SEO score, the better the visibility of the website. Thus, to ensure a good engagement and visibility of the business’s website, it is always recommended to keep SEO best practices in mind.  

Backlinks: Backlinks can be referred to as linking resources from other websites or mediums, similar to a citation. According to the researches, it is proven that the pages that have a high number of backlinks are more likely to get high organic search engine ranking resulting in better visibility.  

Influencers: The most common way to attract people to your business is to build trust in the brand. Using influencers to promote your website or product can be helpful to build the confidence of the influencer’s audience in the brand. However, this is one of the most effective, sometimes expensive, ways to promote your website and brand.  

Quality Content: One of the fundamental aspects of attracting and bounding an audience to your website is showcasing quality content. The originality and simplicity of the content is always a plus while writing quality content. The quality content is usually plagiarism-free and automatically boosts the SEOnscore and visibility of the website. 

Email Signatures: Everyone tends to send emails, and it has become a significant mode of communication. The organizations can utilize email signatures to indirectly promote and attract the target audience to the website, eventually boosting the overall engagement with the target audience.

While developing the email signature, you should keep in mind that the website linking should be present and hyperlinked for ease of the end-user.

Website Marketing Strategies to Follow

• Conduct a site analysis
• Mobile optimization
• Map their journey
• Develop email campaign
• Leverage PP
• Create high-value content
• Know your audience
• Evaluate your website
• Paid Ads

Conclusion

So, this was a brief but explanatory article about website marketing. Many digital marketing agencies offer website building and maintenance services for companies.

 Build your website now with the help of platforms like (any service provider) 

 Create your own website now to represent yourself to the world.

What Are the Best Keyword Research Tools?

Hey readers! 

As you all know, we rely on Google for almost everything. The internet era has become so vast that we browse it even for what we can have in our lunch or dinner. What are the best keyword research tools to improve website ranking?

Google can be defined as a warehouse of information that is stored on servers and delivered to you and me when asked for.  

So, how do you think Google displays results within less than 30 seconds when you search for a particular topic? 

I’ll tell you how it is done. 

It uses algorithms that help in generating quick results. These results are all based on keywords that are used by SEO professionals while preparing content. 

Now, you might be thinking, what keywords or key phrases help in content optimization.

Here’s everything that you are looking for about KEYWORDS 

What do you mean by Keyword Research?

Keyword research is a method SEO specialists use to study search terms that users insert into search engines when they search for products, services, or general information. 

Keywords are related to questions that users post in search engines. 

It opens queries to target the demand of these questions, their ranking check, and more numerous elements.

Keyword research gives valuable insight into the questions that your target audience searches on Google.

With the help of keywords research analysis, you can prepare a content strategy that will help you boost your traffic.

How do Keyword Research Tools help?

There are many keyword research tools that helps to target audience in digital marketing. 

A few of them are listed as follows: 

Google Keyword Planner is most frequently used by digital marketers in generating SEO friendly content. It is a tool that is used for building strong keyword lists. It helps you identify the keywords you need to improve your ranking. It also has an unpaid feature but paid feature works more efficiently.

Ahrefs Keyword Explorer helps you understand how difficult it is to top the web race on the internet. It calculates a Keyword Difficulty score from 1 to 100, in which 100 being the most difficult.

Uber Suggest is excellent for helping you find new keywords.

To begin, just enter the keyword in the tool and click on Search.

Search volume refers to how many times the searchers use the keyword on the browser in a month.

Additionally, it gives you a summary of what it takes to top the race and reach the first page of Google.  This can be seen above a chart representing the keyword search volume, both for desktop and mobile, over the past 12 months.

• SEO difficulty means the amount of competition in organic Search
• Paid difficulty refers to the amount of competition that is in paid search, which shows paid difficulty.
• Cost per click gives you information about the average cost per click for a Google Ad.

How to do it?

Discover various keywords and Set up a Spreadsheet

The first step is to identify new keyword ideas during keyword research.

It is also the most challenging part of the process. Many of them are unknown about the keyword competition as they select very broad words to targets such as restaurant, burger, and California. Others often pick words that no one will likely search.

It is very important to understand the best suitable keyword, which is accountable and straightforward.

Set up a brainstorming session and note down all the keywords.

You can use excel spreadsheet to jot down your estimated keywords and find it easy to evaluate the best ones.

Keywords research tools help you in finding related phrases for your business. 

Select the best

The next task is to choose the best keywords for your business. 

It is always good to understand the purpose and then implement. I would like to give you a few suggestions that are as follows: 

• For commercial websites, use keywords that seem to have the most commercial purpose based on the current ranking websites. For informational websites, use keywords that have the most informational purpose.

• Search a “sweet spot” of high search volume in association with low competition.

• Find keywords that have lower domain authority and backlinks.

• Try to select the best keywords that will genuinely help you lead the race. Use simple but efficient keywords rather than using obscure words.

• It should match the words that researchers often use like “Pizza Hut near me”

• Near me or specific location helps in enhancing your rank.

• The best way to bring your website in the top 5 ranks, focus on keywords that are used highly in search volume and will help you to move up.

What are the benefits?

There are many benefits of generating keywords based content. The benefits are as follows:

• The general audience can find your website easily. In this manner it will also help you boost traffic to your website.
• It will help in creating brand awareness as your website will move up with the help of best keywords.
• Search Engines will find it easy to recognize your content and display it on the top.
• Create high conversion rates and boost returns on investment.
• You can take care of the growing competition.
• Expand social share.
• Time efficiency and gets you the best listings.
• You will not lose out on building organic traffic.

What is the difference between Paid and free Tools?

The difference between using paid and unpaid tools can be listed as: 

The results of using paid tools will generate quick results with great efficiency. Paid versions are more accountable as they provide you extra services. Paid versions are beneficial because they are owned and controlled by you. 

Unpaid tools are also best as they provide free services for a period of time or life long but with limited accessibility to their other features.

Paid tools are always accessible and you can report to the owner anytime if found any difficulty and propose for refund. 

Unpaid versions restrict you from using updated versions of the tools. When you use paid version, you promote your brand to third party channels. It is the best way to develop customers to your business in digital marketing. Paid media drives engaging audience as you can customize your information in the way you want.  

Key takeaways

• Remember to list out your keywords in a spreadsheet and then filter it to find out the best ones.
• Always think smartly before you use any keyword.
• The keyword should be simple and highly used in search volumes by the researchers.
• Use the best suitable SEO tool to optimize your content.

Conclusion

Keywords in SEO are very important, but at the same time, due to evolving digital growth, it has become very difficult for content writers to identify the best keywords. So, keywords research tools help you identify the most valuable keywords to your site. 

Keyword research shows you what topics people usually search for. Considering you use the correct SEO tool to know how familiar those topics actually are within your readers. It is very essential to have the right keywords in site content to boost your targeted leads organically and to optimize your content.

How Best Video Marketing Can Increase Your Profit

(Or)

Everything You Need To Know About Best Video Marketing

We all know that visual representation is the key to advertising. Video content is easy to understand and viable to the people.  

It impacts more than any other content because it includes colours, graphs, pictorial representations, and attractive designs with a brand message.  

So, suppose you are looking to boost your conversion rates, generate organic traffic to your websites, and directly contact your customers. In that case, video marketing is the best way to reach out.    

Not sure how video marketing works or what video marketing is? 

Then, you’ve come to the right place. We have all of it explained in this article. Stay tuned!! 

First, let me tell you about the rapidly increasing trend of video content in digital marketing. 

Marketing of pen to platinum relies on creating video content to generate leads because of its accessibility. Videos are highly convenient because they are sensitive to all age groups. A child will quickly understand the importance of a pen through a video ad. 

So, yes, it is that easy.  

But, don’t forget, it takes a lot of effort to create an easy and simple video advertisement. Designers spend a lot of time thinking and designing video ads.

Statistics say that:

On average, video content is shared 1100 percent more than text and image posts. It is proved that a video of 30 seconds is worth ten thousand words. 

Know what statistics say:

It is the best way for businesses to boost their conversions and improve their organic reach. Likewise, positive ROI statistics for video content have been growing day by day. In 2015, just 33% of the digital market relied on video content, but it has increased to 90% in 2021. Businesses and marketers are now interested in diverting budgets towards hiring videographers to create new marketing materials for their website, email outreaches, social media, and even “OTT” video adverts on streaming platforms.

What is video marketing?     

• It is proved that a video of 30 seconds is worth ten thousand words. 
• Video marketing is a robust form of marketing that ultimately seeks your audience’s attention as a part of your marketing campaigns. 
• Video marketing refers to using videos for advertising and virtually promoting a product or service. It helps increase engagement on your social media channels, creates brand awareness, and educates your audience about your brand. 
• The outcome of video marketing is always excellent, as per the surveys conducted by a few digital marketing experts. The result is 50 times better than applying any other type of marketing.

The result is pretty good, isn’t it?

The key to it lies in their nature of “easy to consume” that helps in engaging the audience and clients across multiple platforms.

Fundamentals of Video Marketing

• Video marketing is a leader in the marketing strategy world. It is the content that helps you generate organic leads for your business.  
• The more you focus on videos, the more your business will prosper in the future. 
• With access to more active networks, companies tend to use videos as the best means to engage with their customers.  
• Now that everyone has learned about video marketing strategy, it is essential to fight the competition and chase the top position. 

Videos should have all the following elements:

• A narrative
• Engaging
• Spreading awareness
• Promoting your brand value
• Creative
• Following the latest trend
• Realistic and easy to consume

These elements will definitely improve the quality of your video content.

To keep you motivated, make sure you have the right tools for designing. Do not forget to update yourself with the latest trends going on in marketing.

How to get started?  

It is not easy as it requires a lot of energy and skills. It is not about just holding your mobile phone and tapping on the record button, but always remember it does not end here; there is a lot more that goes behind the scenes. 

Adopt the following steps that will help in creating a successful marketing campaign: 

Plan:  Plans will help you a lot to build suitable campaigns by giving you a direction. Always plan smartly by doing good research on the topic of your video. Start setting your goals. Be specific and relevant while planning. 

Set goals: Do not change or divert from the set thought once you set your goals. Your mind might think a lot and have a new idea every minute, but make sure you stick to your plan. Measure while you create content for your video whether you should add a qualitative or quantitative approach. 

Implement: Next, execute your plan and set a time-bound if required to complete your task. It is essential to check whether your strategy is working or not. So your next step is to evaluate and check the results.  

Evaluate: Check your progress status and find out whether your implemented strategy is suitable or needs changes. Try to improve and update your videos but follow a specific idea in all your brand videos. It helps in creating the uniqueness of your brand.  

It will help you maximize your reach by posting your video in the best places.  

It is a great way to reach your targeted audience on social media platforms. 

Conclusion

Your video should have a short story depicted in 15-20 seconds. It should be easy to consume and cover everything you want to in just seconds. Keep in mind that a boring or exaggerated video will bore the audience and tend to skip. Partner with influencers to expand your reach and help your content boom on social media sites. 

As the marketing habits have completely changed in the last decade, it is vital to frequently revive your strategies. Use paid partnerships with micro-influencers. Yes, micro-influencers will help you reach your targeted audience within budget. So, there was all about video marketing in a short article. 

Understanding SOCIAL MEDIA MARKETING

It is very evident that Social Media has become the chief source of communication in the digitalized world. It plays a very important role in our lives.

Our day starts and ends with it.

I hope you agree with me!

Social media is now being used for multiple purposes, including marketing.

Yes! SMM is the term for Social Media Marketing, in which marketers use various social media sites to gain website traffic.                   

What is SMM?

SMM stands for Social Media Marketing, in which marketers use various social media sites to gain website traffic.

Understanding Social Media Marketing is to generate engaging content that draws the readers’ attention. The Content is usually text, graphics, videos, news feeds, instant messages, etc. Social media site is a channel to sell and promote goods, services, and brands.

Businesses use many social media sites to perform their marketing strategies, reach customers, hear their needs, associate with them instantly and improve their brand.

SMM helps a firm to get immediate feedback from targeted customers while making the company seem more attractive.

The interactive elements of social media enable clients to inquire or complain, or report to the company. This regard of SMM is termed as social customer relationship management.

SMM became more common with the developed fame of Twitter, Facebook, Linked In, Instagram and YouTube. In contrast, the Federal Trade Commission (FTC) has renewed its policies to include SMM.

Suppose a business or its advertising agency gives a blogger free products or other incentives to create positive buzz for any product, then these will be treated legally as endorsements.

It is the responsibility of both the blogger and the company to guarantee that the incentives are clearly unveiled.

How SMM works?

SMM works on the following principles: 

Planning is the foundation of marketing, and if your foundation is strong enough, all your pillars will stand straight. Plan your business smartly and prepare effective strategies to achieve your marketing goals. 

Organizing plays a vital role in fulfilling the needs of your business. Once you create a systematic framework for your business, it will direct you towards developing efficient marketing methods.  

Strategy is the key to any organization. To build a strategy, identify your needs, resources, and budget. It is essential to check the effectiveness of your strategy and revise accordingly frequently. 

(Note: Adhere to the latest marketing trends and be aware of the new approaches used by your competitors in the market.) 

Listening to your consumer’s needs and understanding their expectations from your end is very important in social media marketing. This develops a human touch in digital marketing and engages traffic to your company. 

The users will find your company addressable and therefore feel that their voice is being heard. Always try to stick to consumer needs so that you can attract more profits to your company in a short go. 

Engaging Content is necessary to drive traffic and improve your brand recognition. Content is very vital in all areas of marketing. The Content should be interactive and informative at the same time so that the users do not find it boring. 

Analytics help you improve your site’s traffic and find out the gaps that need to be fulfilled. As a part of social media marketing, it is very important to check your reach and track the results.       

Advertising is the key to marketing success. Good advertisements lead to increased social media traffic. The definition of good advertisement is the one which have valuable content, relevant statistical data, creative designs and a human touch within the design.

What are the types of SMM?

Instagram Marketing

Instagram is the best social media platform to grow your brand awareness. It promotes your product in a smooth and authentic manner without hard selling. It also requires a lot of efforts to engage audience to your social media site. Create attractive posts and videos to draw attention of your consumers. There are more than 500 million users of Instagram out of which half of them use this media to shop online.

Facebook Marketing         

With Facebook marketing, increase your traffic and your fanbase. Always remember to use customer-generated content for ads and build cost-effective advertisements.  

When it comes to e-commerce, Facebook comes first at lead generation.

Facebook is the place to go if you want email addresses, with many advertisers reporting costs below $1 per lead. 

Twitter Marketing

This is a very good option for brands that focus on blue collar industries, politics and B2B sales. The best way to market on Twitter is with the use of paid ads. Promoted tweets will help in spreading your brand awareness. 

Social Bookmarking 

The most popular social bookmarking websites include Reddit, Digg, and StumbleUpon. In current times, social bookmarking websites have transformed into active online centers where users share and discuss links and create discussion groups based on mutual interests.

Best Ways to Practice SMM

• Listen to your Audience
• Choose the right network to market
• Use hashtags
• Build your social media voice
• Do not Re-post or Over post
• Use the correct strategy
• Fix schedules for posts
• Know your competitors
• Track your reach
• Know about the latest trends

How to build a SMM strategy?

Keep in mind that a good strategy will lead you to positive returns and boost your conversion rates.   

Many organizations are trying to reach their target demographic through social media. This is a means to build consumer loyalty and create word-of-mouth marketing. 

There is no right strategy that works for everyone. The first step is to find out your target audience on social media. Look out for what they are interested in. 

Next, figure out the most valuable times of day or week for you to post on social media platforms to increase visibility and engagement with your content. 

Learn about the new marketing trends and keep updating your strategy. 

Finally, make sure you are consistent with your posts and don’t stop posting just because you think the posts aren’t getting any likes or comments. Do not loose hope.