Top 4 Ways to Boost Your Organic Page Ranking

Top 4 Ways to Boost Your Organic Page Ranking

by | Feb 25, 2022 | DigitalMarketing

Best Methods to Boost Your Organic Page Ranking

We all love something that is real and organic. Isn’t it? In the same way, it is essential to boost your organic page ranking in order to improve your site’s traffic in digital marketing.  

Now, coming to what can help you increase your page ranking?

In this article we will discuss the top 4 ways to boost your organic page ranking:

1. Boost the Quality of Your Content

It is essential to note that content helps you retain the interest of the audience. Valuable and relevant information is a good way to keep people on your website for a longer period of time. It is also defined as dwell time.

Dwell time refers to the length of time visitors spend on your website, and it has a significant impact on your organic ranking. Visitors who find your material useful are more likely to save it in Chrome.

Among all the other browsers, Google Chrome is the most used browser, accounting for more than 40 percent of the Internet browser market.

As a result, having your website bookmarked on Chrome will increase its SEO rating. Not to mention, around 65 percent of e-marketers regard content production to be the most beneficial Search Engine Optimization tactic in digital marketing.

Organic Page Ranking

2. Enhance the Speed of Your Page Load Time

For starters, Google detects your site’s crawling speed, which lowers its organic ranking.

It is necessary to note that a poor pace degrades client conversion rates and increases your company’s desertion rates. The second reason is related to the first in those visitors who do not interact with your website result in a drop in search engine ranking.

As per Amazon’s calculations, slow page load times cost businesses more than $1.5 billion in lost sales each year. As per the data received from various studies, if a page takes longer than 4 seconds to load, 50% of visitors would abandon the site. Furthermore, 75% of users do not come to a website that takes too long to load.

3. Images Should Be Optimised

Images are only used to seek the attention of your audience. It’s no surprise that photos have the reputation of speaking louder than words.

While it’s a good idea to include high-quality photographs on your website, there are ways to optimize images for faster page load times.

According to a recent survey, half of the internet visitors expect a page to load in less than two seconds. If a website takes longer than 3 seconds to load, around 40% of visitors will abandon it.

So, it is important to optimize your images in order to practice successful digital marketing.

Photos in a website make up about 50 percent of a website’s weight. If you don’t optimize your website images, your page may load slowly, which will give your visitors a negative impression of your site.

Image optimization is critical for e-commerce, blog, portfolio, travel, and media websites, among others.

4. Make Use of Header Tags

If your website’s content does not match the qualities and guidelines of search engines then it is likely that such text is unappealing to the eye and fails to appear in the top pages. It shows that your content is not capturing the reader’s interest.

So, what next can be done to solve this? Worry not! If any such case occurs, proper formatting is the remedy to it. Proper formatting no doubt improves the customer experience and help you practice an effective digital marketing strategy.

Most importantly, it also encourages visitors to spend more time on your site each time they come. No doubt users can also integrate intentions of returning to a website with reading content into their plans. All of these variables have an impact on your organic ranking.

Lastly, it is good to use suitable header tags as a technique to this purpose.

These divide the text into sections, making it easier to read. You can also use your heading to include keywords, as search engines will happily rank terms in your header tag.

So, these were the top 4 ways to boost your organic page ranking in digital marketing.

Top 7 Ways to Generate Backlinks to Your Website

Top 7 Ways to Generate Backlinks to Your Website

by | Feb 23, 2022 | DigitalMarketing

Generate Backlinks to Your Website

It is essential to generate backlinks to your website in order to expand your reach. Learn best methods to Generate Backlinks in this article.

To get stronger website backlinks, you must set aside any frustration and impatience, as the process takes time, involves hard work, and requires persistence.

The days of traditional SEO are gone, and it’s no longer possible to link to a website from practically anywhere on the internet.

To be effective and achievable in the long run, copywriters and digital marketing strategists must be well-versed in their backlink generation strategy.

Backlinks to a website enhance search traffic and rating on multiple search engines, and are a key SEO approach and a conventional practise used by digital marketers. Only high-quality links, on the other hand, can deliver desirable and best-in-class SEO results while also considerably increasing website traffic.

1. Enable Others to Credit

With Google’s and other search engines’ formulas constantly changing, website owners and administrators must implement some of the best practises to improve SEO results and build only high-quality and authentic website backlinks.

Continue reading to learn the finest strategies and tricks for expanding your internet presence and to reach digital marketing expectations.

When the owner of another website acknowledges you, your work, or your website’s link as a reference somewhere in their own content while adhering to rigorous copyright regulations, this is referred to as an external backlink.

The references can be found in a variety of places on a website, including blog posts, service pages, and other pages that relate to specific agency services such as digital marketing, web design, and development.

Continue reading to learn more!

2. Develop Shareable Content

The content you provide should be effective and shareable in digital marketing. Find out the best keywords through keyword analysis tools because manual research is very time consuming and might be exhausting sometimes.

SEO content is mandatory in order to grow your website’s reach. Find out a relevant topic and start writing effective articles. You can also write for various online websites or publishers and give external links in your articles for backlinking.

It is important to note that your article is easy to read and understandable by all types of audiences.

Generate Backlinks to Your Website

3. Write More Guest Posts

Bloggers require high-quality content. You can develop a good relationship with other bloggers by being in good terms with them.

Bloggers actually make up more of online presence as they are very active on the internet. They actively post on social media platforms and create engaging content to enhance their profiles.

Another way to generate awareness is by guest posting and building connections with other bloggers. In this way you can address your fellow bloggers and collaborate with them.

You should always ensure to have one non-negotiable rule for guest posting. In the post, the blogger should be ready to insert your company link so that you can expand your reach.

4. Network Online

One more way to generate backlinks is to network online. Build strong social connections and a professional relationship in digital marketing. Online networking requires knowledge of digital technology and a first-hand experience in the field of digital marketing.

Traditional marketing is by far different from internet marketing. With the growing technology, one can easily network online to create quality backlinks.

5. Get Creative

Creativity is the mother of invention. In order to stand out of the crowd you should be unique and creative. 

You may actually resonate with and create trust with a single consumer base if you focus on them and are closely aligned with them. Customers can sense your sincerity, and the emphasis creates a bond.

Creativity includes creating interactive content, using good taglines, informative and easy to access. If the publisher finds any kind of plagiarism in your content, then your article will be rejected and thus you cannot publish it anywhere.

In order to check the authenticity of your blog or article, use plagiarism checking tools and modify it according to the results.  If you use your articles for guest posting then also ensure the website you are posting in your content is authentic and secure. Do not publish or submit articles inn not secure websites as it may count as spam content.

So, it is necessary to verify the authenticity of any website and read the guidelines before sharing or posting your articles.

6. Collaborate on Creative Projects

You’ve definitely heard people often talking about cross-functional teamwork, but what exactly it is? When workers from various operational areas or from different fields work together to solve problems or assist, this is referred to as cross-functional collaboration.

Many of the issues that businesses face is related to the transition of work from one department or team to another. That is why cross-functional collaboration is such a critical strategy to continual improvement.

For instance:

Sales and marketing are collaborating to optimise the lead transfer process. Improvements are being made by manufacturing floor managers and procurement professionals in order to decrease backlog and assure part accessibility.

It is natural and good for team members to have disagreements. People from different functional areas of a company have distinct objectives and conventions, which is natural.

That is why this form of collaboration is so effective. You also need to ensure that all parties feel heard as it is the first stage in conflict resolution. When a quarrel arises, it should never be dismissed. So, leadership is also important in digital marketing.

7. Stick to Your Niche

Trying to appeal to a variety of customers, on the other hand, can result in a disconnect. Customers will sense your insincerity if you aren’t completely aligned with them, or if you don’t truly understand their experiences or interests.

Furthermore, claiming to be an expert in a variety of fields may dilute your message. It’s impossible to be an expert in numerous fields, which leads to scepticism.

You may better position your solutions and develop brand identification in your field by focusing on a core skill and value proposition.

Apart from chasing every opportunity, concentrate your efforts on recognising and prioritising your key consumers’ requirements and goals. Allowing that emphasis to guide your business decisions will set you apart from the competition.

The Ultimate Guide to SMS Marketing

The Ultimate Guide to SMS Marketing

by | Feb 18, 2022 | DigitalMarketing

The Ultimate Guide to SMS Marketing

We often find SMS popping up on our phones. However, sometimes few messages catch our attention and that is what SMS marketing counts. SMS continues to generate high levels of organic traffic.

While the responses you obtain from SMS marketing are incredible, it is also essential to note that many consumers will only open a text message to get rid of a notice on their phones.

What is SMS Marketing?

There are various types of digital marketing and SMS marketing is one among them. Text messages are better than email in terms of click rates and conversion rates, depending on the content you provide with your audience.

With its SMS communications, many digital marketing agencies have told that they get a click rate of more than 50%.

Because of the fact that text messages are frequently conversational, you can push your customers to respond to your texts. SMS marketing is usually defined as “short message service marketing.” This is a marketing approach that sends users text messages with offers, alerts, and reminders.

This contact could take the form of one-on-one interaction between an employee and a customer, an automatic text sent in response to a customer action, or even a mass text sent to a group of customers who have opted in to receive texts from your company.

When people receive SMS, they frequently read them rapidly. In fact, 90%1 of them are opened within three minutes.

What is SMS Marketing

Why SMS Marketing?

If you have a special offer or any update that you want your subscribers to take advantage of right away, sending them an email may cause them to miss it.

  1. Consumers’ favorite communication method

Your clients are always looking for you to text them! Customers are willing to receive SMS communications from brands in 75% of cases.

Furthermore, 80 percent of consumers prefer text messaging to phone calls when interacting with businesses.

This is reasonable that messages aren’t bothersome. I can take a quick look at it now (or later), dismiss it, delete it, respond to it, opt-out of it, or come back to it later. It is the greatest way for a company to communicate with me as a consumer.

  1. A high rate of reading

SMS texts are read 98% of the time. Basically, they will see it if you hit “send.”

This does not imply that you are free to send whatever you want, whenever you want.

This does not imply that you are free to send whatever you want, whenever you want. Too much texting, too often, as with other marketing communication channels, will turn off the customer, and they will likely opt-out of your SMS communication.

Your customer, on the other hand, will want to continue receiving your contact once you’ve mastered texting etiquette.

  1. Affordability

You must increase your sales. For many small firms, this means pouring money into thousands of mailers that may or may not reach their intended audience.

What if you could send these special offers, bargains, and flash sales to all of your current and past clients with a single click? “We already do this via email,” I know you’re thinking.

But SMS marketing in digital marketing has a different impact as they are user-friendly, short to read, informative, interactive, and quick to access.  

Conclusion

Text messaging is a kind of strategy to strengthen your relation with your customers. All that matters is content quality.

SMS content should be catchy, small and informative as well. The more interesting your messages are the more you will get conversions.

So, it is a good opportunity for marketers to opt in SMS marketing and expand their business. SMS platform will help create brand awareness and ensure a very different customer relationship.

A Guide to Mobile Marketing and its benefits in 2022

A Guide to Mobile Marketing and its benefits in 2022

by | Feb 17, 2022 | DigitalMarketing

Benefits of Mobile Marketing

Technology is the key to online marketing. And mobiles are widely used by everyone around the world. We are so addicted to our phones that we do not even eat or sleep without them. Let’s see about Mobile Marketing and its benefits. 

Did you know you can start a business through your mobile phone?

Yes, you can open your start-up and use mobile for marketing your products/services.

Mobiles are also used for marketing and business purposes. In this article, you will get to know about mobile marketing and its benefits in digital marketing.

First, let me tell you the basics of mobile marketing:

What is Mobile Marketing?

Mobile marketing is nothing but a simple and effective digital marketing approach. It aims at driving traffic to the business by using webpages, SMS and MMS, social networks, and apps that can be accessed on smartphones.

It is important to note that customers have begun to transfer their attention completely to mobile a lot in recent years. As a result, marketers are following a certain pattern to promote their products/services on social media channels for engagements.

Marketing is becoming divided with the evolving technology. Content must also be smart and highly personalized in order to achieve and retain the attention of potential buyers.

Mobile marketing consists of SMS/MMS marketing and the use of mobile apps. It is the best strategy for both short- and long-term marketing purposes. It is essential to note that mobile marketing channel is available for every section of your audience. It is in the form of email to pay-per-click (PPC), search engine optimization (SEO), and other types of marketing.

To be effective with mobile marketing, you must try to acquire, engage, and retain users across several platforms.

By employing mobile devices to connect with more consumers in real-time at any point in the customer lifecycle, mobile marketing can do wonders for boosting brand value and demand for your products or services.

Mobile Marketing and its benefits

Types of Mobile Marketing

Mobile marketing ad formats can be found on a variety of platforms, including social media, websites, and mobile applications, all of which provide unique mobile ad alternatives, such as:

App-based marketing: It is a type of mobile advertising that incorporates the use of mobile apps. Ads in applications range from banner ads to video ads, as well as increasingly advanced demos of other apps.

Social media marketing: Organic and paid ads that display in mobile social feeds can be powerful traffic generators. Facebook, Twitter, and Instagram, for example, frequently have the largest user populations or the most precise use cases.

Mobile marketing makes use of the fact that many people carry their mobile devices with them everywhere they go.

Mobile search ads: Search engines frequently offer mobile-specific ad formats. These can provide unique features, such as click-to-call functions or fast instructions, to improve the user experience.

SMS marketing: It entails sending particular offers or notifications of future discounts to a user’s phone number. It’s worth noting that SMS marketing can be location-based.

Benefits of mobile marketing in 2022

  • Affordable
  • Build Customer Relationship
  • Reach Target Audience
  • Easy to Track User Response
  • Quick Results
  • Boosts SEO Rank
  • Multi-channel Marketing

Conclusion

Mobile marketing should be a part of your digital marketing plan if you want to engage with your customers in a natural way.

With mobile marketing you may connect with clients in real time throughout their day by building a mobile marketing plan that they can naturally interact with on their cellphones.

A well-executed mobile marketing campaign enhances the customer experience and fosters loyalty. You may communicate with your customers with mobile marketing on the channels they prefer, whether it’s email, SMS, push notifications, or in-app alerts.

You’ll be able to increase or expand your user base by responding to customer queries and play an active role in digital marketing.

Top 5 Ways to Promote Your Business on Instagram

Top 5 Ways to Promote Your Business on Instagram

by | Feb 16, 2022 | DigitalMarketing

Promote Your Business on Instagram

Among all the social media channels Instagram is one of the popular mediums for brand promotion and digital marketing.

Instagram is widely used nowadays for various purposes. There are many start-ups preferring to promote their business on Instagram and drive a good amount of traffic via social media marketing.

It is not that you need to have a license or business card to promote on Instagram. All you need for promotion is a good strategy and content.

Anyone planning to start a business can use social media for branding and promotion as it offers you the best resources to feature your company.

Here are 5 best methods to create your brand on Instagram:

1. Social Media Influencer

This is one of the most common ways to use Instagram to promote your brand. You should look for influencer accounts with a significant number of followers on the platform.

One more important thing is to ensure that these persons are relevant to your industry. For brand promotion you should approach them to see if they are willing to ‘shout-out’ your company on their page.

Depending on the number of followers they have, they may be able to do this for free. You might even strike a barter deal with them in which you promote their account in exchange for them promoting yours.

2. Professional Photographs

The quality of your photographs and video content is critical in establishing your brand’s desired reputation. While sharing product photographs on your Instagram feed, you could engage a professional photographer.

Use a good camera to click pictures of your product and share compelling content related to your brand.

You can also edit your photos and make it look contemporary by using Instagram image filters. You can learn which filters work best by looking at rival articles. The standard picture size for Instagram post is 1080px by 1080px.

Top 5 Ways to Promote Your Business on Instagram

3. Organize competitions

Instagram contests are undoubtedly the best means to get your followers to interact with you more. Organizing competitions is the best way to boost your social media marketing strategy.

It is essential to create a contest hashtag and then encourage potential participants to post eye-catching photographs with a unique caption using the hashtag.

For more engagement, choose a few winners and award them with prizes that they desire. These could be items such as branded gadgets, jewellery or anything else that the target audience expect from your brand.

4. Make use of geo-tagging and make a teaser for your branding

Instagram offers you an incredible feature to include the location of your photographs in your Instagram postings.

This feature can be used to mark the location of an event in which your company is participating or organizing. The tool also aids in presenting your company’s location. You can even get your contest participants to use this function if the contest is held at your place of business.

You can create anticipation for impending contests, events, or product launches by posting posts that only hint at what’s to come.

Also, to increase engagement around a specific event, you might invite your followers to make a guess. The strategy works well for creating buzz among your prospects and fans.

5. Plan Out Your Posts

Later makes it simple to schedule Instagram posts. You can use the tool to share content from your desktop. This tool is completely free to use. Make a note of which posting times garner the most views and engagement so that you may improve your scheduling in the future.

Hashtags are the most effective approach to get Instagram search traffic. To increase the exposure of your posts, you should create and use a maximum of 3-5 hashtags in the caption.

Conclusion

Content is the most exciting part of any digital marketing strategy. The more interesting your content is the greater number of people who will look out for your brand.

It is important to make sure you use the right words and relevant content to advertise your products/services. Do not use tough words or complex sentences because it will not fetch you any audience.

Be simple, meaningful and kind to your customers. Find out your potential audience and try to convince them about your products/services. All you need is an effective communication strategy to engage your visitors.

The Best 5 Ways to Become a Digital Marketer

The Best 5 Ways to Become a Digital Marketer

by | Feb 15, 2022 | DigitalMarketing

Learn How to Become a Digital Marketer?

Digital Marketing is no doubt the best career choice currently and also in the upcoming times. But there are certain skills that one should learn in order to become a digital marketer.

The first step to becoming the best digital marketer is to understand digital marketing in today’s technology-driven industry. Because there are diverse skills in digital marketing like traditional marketing, web design, SEO, social media marketing, content marketing and many other skills that are needed to become a successful entrepreneur.

As the competition is rapidly growing, how would you, as a Digital Marketer, set yourself apart from your competitors? Nowadays many companies are embracing digital marketing techniques and hiring digital marketing professionals.

In this article, we will learn about the top 5 ways to become the best digital marketer considering the present market situation.

Best 5 Ways to Become a Digital Marketer

1. Data Analytics

Data analytics is nothing but the use of functional procedures and computer software to collect and process a wide range of data from your target market’s various online activities. It includes content consumed, online purchases, search queries, and other pertinent footprints relevant to your organization.

It is essential for a digital marketer to know how to analyze data or process data in order to know the growth rate and competition in the market.

digital marketer

2. Learn Basic Design Fundamentals

The next important step is to learn basic design fundamentals to have minimum knowledge of design and development in digital marketing. Today, video content gets you more attention than written material. Videos are sweeping the web since they are recognised to have a greater conversion rate, interactivity, and SEO rankings.

Digital Marketers should know how to use some basic tools like Canva, Photoshop, After Effects, Illustrator, InDesign, and others.

It is necessary to have a fundamental understanding of the basic digital marketing skill, with expertise in at least one field.

Take into account that while technical knowledge and abilities may be learned, the traits and qualities required to gain the learning cannot; prioritise your soft and hard skills development.

3. Social Media Engagement

Social media platforms are becoming a place for marketing as well. Digital marketers can use social media to deliver right messages to their audience. Social media has now become much more than just posting pictures and chatting with friends.

All that matters in digital marketing is the quality of the content, and whether the content is relevant or not for audience engagement.

However, each social media platform has its own algorithm that assists businesses in targeting their content to a certain audience and obtaining reliable statistics.

There are many tools that will help you maintain your online presence. Some of them are: Paid advertising, boosted posts, hashtags, and engaging in marketing teams or business groups.

Social media helps in widening your knowledge on digital marketing features and functions. It is vital to be in contact with all the social media platforms and understand their marketing techniques.

5 best ways become digital marketer

4. Participate in networking events

Although digital marketing expertise and tools are freely available from sources like podcasts and online articles, registering for or attending a conference provides you with advantages that other sources cannot.

There are other ways like listening to industry experts, podcasts, getting guidance from the best digital marketing professionals, and aiming to learn about the future of the digital marketing business in these ways.

Local or international conferences can help you improve your professional abilities while also allowing you to network with peers and mentors.

5. Search Engine Optimization

Search Engine Optimization is undoubtedly a very crucial part of digital marketing. Learn SEO from the best digital experts in order to become a digital marketer.

If your content is relevant and SEO-friendly then search engines will find it easy to rank you on the top pages.

SEO includes keywords, relevant information, content optimization, on-page and off-page optimization. There are many SEO tools that will help you fulfil all your SEO needs and figure out the best content strategies for your business.

So, these were the top 5 ways to become a digital marketer. One should be qualified with all the above skills to fulfil the requirements of marketing.